Digital Marketing Specialist

4 hours ago

Delhi, Delhi, India Flair Deck Consulting Full time ₹ 12,00,000 - ₹ 36,00,000 per year
Work Days: Monday to Saturday (Week off on Sunday) Work Timings: 11 am to 7 pm on weekdays & 10 am to 6 pm on Saturday
Job Profile: The Digital Marketing Specialist's role is to design, create, and deliver marketing programs to support the expansion and growth of the company's services and products. This role requires an in-depth knowledge of Theme Music Group of Companies' products and market goals. Proficiency in online advertising, social media and web development is a must. Familiarity with a wide range of field practices, concepts, and procedures. Marketing specialists rely on judgment in planning and experience to accomplish identified goals.
Duties and Responsibilities: ● Planning, development and execution of national digital programs and campaigns, including online advertising, third-party advertising opportunities, organic and inorganic strategy and deliverables ● Interfacing with different marketing communications functions, as well as PR, events, retail and business product marketing teams in order to create relevant and quality digital content with them ● Owning and maintaining site analytics, metrics, and campaign reporting ● In-depth knowledge of SEO and AdWords programs ● In-depth knowledge of advertising on Amazon Ads, Instagram Ads and Youtube monetization ● Presenting advertising recommendations to Management ● Developing and coordinating multimedia packages ● Deep understanding of digital marketing ● Proven experience delivering effective and innovative digital campaigns ● Proven experience delivering a variety of digital assets, including online ads, microsites, and social media applications ● Experience managing successful social media campaigns, and a solid understanding of social marketing ● Solid understanding of web metrics, and digital analytics, with the ability to generate, analyze and interpret data ● Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business ● Strong management skills, excellent oral and written communication skills ● Experience delivering digital campaigns for mainstream products and services ● Knowledge of HTML 5, and CSS is an added plus
Experience & Minimum Qualifications: ● Master's degree or diploma in related fields. A Master's degree in Management is preferred ● 3-4 years of relevant experience in the digital marketing industry.

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