Digital Marketing Specialist

1 day ago

Delhi, Delhi, India The Hustler Collective Full time ₹ 5,00,000 - ₹ 20,00,000 per year

Role Description:

The Digital Marketing( Google Ads Specialist) Strategist will be responsible for developing and implementing digital marketing campaigns to promote our brand, products, and services. The Digital Marketing Manager will also be responsible for managing the company's website, social media accounts, email campaigns, and search engine optimization (SEO).

Key responsibilities:

· Plan, execute and monitor paid advertising campaigns on Google and social media for the allocated strategic accounts

· Analyse and optimize existing paid campaigns including campaign structure, keyword research, negative keywords, bid adjustments, creating new campaigns, audience targeting, and any other optimization required to drive revenue and sales

· Test, scale and optimize campaigns

· Plan and manage weekly and monthly advertising budgets across client accounts

· Update and improve the tracking of every brand advertising spend and return on ad spend

· Communicating with clients to provide insights

· Define compelling advertising strategies that meet client commercial goals

· Daily reporting and monitoring of campaigns to ensure commercial objectives are met

Qualifications:

· 7+ years of experience in digital marketing, preferably in a managerial role

· Proficiency in Google Analytics, AdWords, and social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc.)

· Excellent communication, analytical, and project management skills

· Strong understanding of SEO, PPC,social media marketing, email marketing, and content marketing

· Ability to work in a team environment and collaborate with cross-functional teams

· Experience with marketing automation and CRM software

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