Paid Media Specialist
18 hours ago
About the Role:
Paid Media Specialist skilled in Meta (Facebook & Instagram) and Google Ads. The candidate will manage and optimize ad campaigns for LeadNexus and its clients. Basic SEO knowledge is required to support overall digital performance strategies.
Key Responsibilities:
• Plan, execute, and optimize Meta (Facebook & Instagram) ad campaigns for LeadNexus and clients.
• Manage Google Ads campaigns including Search, Display, and basic YouTube ads.
• Conduct keyword research, on-page optimization, and basic link-building for SEO.
• Track, analyze, and report campaign performance with actionable insights.
• Collaborate with the Social Media Executive and Graphic Designer for creatives and ad assets.
• Stay updated with the latest paid media trends, algorithm updates, and platform best practices.
• Assist in landing page optimization for better conversions.
Requirements:
• 1–2 years of experience in digital marketing focused on Meta & Google Ads.
• Proven experience managing paid campaigns with measurable ROI.
• Working knowledge of SEO fundamentals and analytics tools (Google Analytics, Meta Ads Manager, Keyword Planner, etc.).
• Strong strategic thinking, planning, and analytical skills.
• Ability to manage multiple campaigns and coordinate with clients when required.
• Good communication skills and understanding of performance-driven marketing.
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