Paid Media Specialist

6 days ago

Pune, Maharashtra, India Rayna Tours Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Key Responsibilities:-

  • Develop, manage, and optimize upper-funnel paid social campaigns with a focus on Meta, ensuring alignment with user acquisition strategies across European markets.
  • Collaborate closely with creative and acquisition teams to develop high-performing ads, experiment with creative formats, and continually challenge our creative strategies.
  • Monitor campaign budgets, analyze performance data, and adjust as needed to meet key performance goals.
  • Provide actionable insights through regular performance reporting, making data-driven recommendations for continuous optimization.
  • Design and execute growth hacking strategies for paid and organic channels.
  • Work alongside BI and Tech teams to enhance internal tools and improve campaign tracking and analysis.
  • Stay on top of social media trends and algorithm updates to ensure campaigns are competitive and cutting-edge.
Skills & Qualifications:
  • Experience:
     3 to 4 years in paid social advertising or user acquisition, with deep expertise in Meta's advertising platform and knowledge of Google Ads, TikTok, DSPs, and more.
  • Analytical Skills:
    Strong data-driven decision-making abilities, including experience with A/B testing, ROI analysis, and conversion tracking.
  • Creative Collaboration:
    Ability to provide feedback on ad creatives, with an understanding of audience engagement and creative performance.
  • Platform Knowledge:
     Strong expertise in Meta Ads, SKAN Conversion Schema, and MMPs, with a proven ability to leverage analytics tools for campaign optimization and performance tracking.
  • Growth Mindset:
    Innovative approach to trying out organic and paid tactics for user acquisition.
  • Organizational Skills:
    Ability to prioritize effectively, work under tight deadlines, and manage concurrent projects.

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