SEO & Paid Media Executive

5 days ago


Pune, Maharashtra, India Electromech Material Handling Systems Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Role & responsibilities :

SEO

  • Develop and execute comprehensive on-page and off-page SEO strategies to grow organic visibility.
  • Conduct in-depth keyword research, competitor and site audits, and optimize metadata, content, and internal links.
  • Create effective link-building and outreach campaigns to enhance domain authority.
  • Monitor website performance using Google Analytics, Search Console, SEMrush, or similar tools.
  • Collaborate with agencies and teams to implement SEO best practices.
  • Generate reports, analyze trends, and suggest optimization actions.

Paid Media (Google, Meta, LinkedIn)

  • Plan, create, and optimize paid campaigns across Google Ads (Search, Display,YouTube), Meta (Facebook & Instagram), and LinkedIn Ads.
  • Set up and monitor ad campaigns to achieve performance goals like lead generation, engagement, or conversions.
  • Manage budgets, bidding strategies, audience targeting, and remarketing activities.
  • Conduct A/B testing of creatives, ad copies, and landing pages to improve ROI and CTR.
  • Track performance metrics, prepare weekly/monthly reports, and derive actionable insights.
  • Collaborate with the design and content agency for campaign creatives and messaging alignment.
  • Stay updated with latest advertising trends, algorithm changes, and platform enhancements.

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