Sales Marketing Manager

2 days ago

Greater Coimbatore Area, India 80b45ca4-aacb-4b30-8639-13e027a30460 Full time ₹ 8,00,000 - ₹ 12,00,000 per year

About the Company:

We are a growing pump manufacturing company specializing in
ISO 2858 pumps, ANSI B73.1 pumps, slurry pumps, dewatering pumps, vacuum-assisted priming systems
, and customized engineered pumping solutions. With a strong presence in sectors such as
wastewater, mining, power, process industries, and construction
, we focus on
cost-competitive pricing, high efficiency, and premium quality
. As we expand into international markets, we are looking for a skilled Marketing Manager to accelerate our global reach.

Role Overview:

We are seeking an energetic and strategic
Marketing Manager
who understands the industrial engineering landscape and can effectively promote premium-quality pumps in both domestic and export markets. The ideal candidate will have strong B2B experience, excellent communication skills, and a deep interest in technical marketing.

Key Responsibilities:
Marketing Strategy & Planning

  • Develop and implement marketing strategies aligned with company goals for domestic and overseas markets.
  • Build strong brand positioning for our pump range across wastewater, mining, process, and construction industries.

Digital Marketing

  • Manage SEO, Google Ads, LinkedIn campaigns, and industry-specific lead-generation platforms.
  • Oversee website content updates, product landing pages, and technical blogs.
  • Create digital brochures, product videos, and technical explainer content.

Market Research & Competitor Analysis

  • Conduct market studies on pump demand, competitor offerings, and pricing trends.
  • Identify new geographies, distributors, and OEM partnerships for business expansion.

Sales Support & Lead Generation

  • Work closely with the sales team to generate qualified leads through targeted campaigns.
  • Prepare strong technical presentations, catalogues, and sales kits.
  • Support tender submissions, project inquiries, and product positioning strategies.

International Marketing & Exhibitions

  • Plan and manage participation in global expos (water, mining, construction, oil & gas).
  • Build marketing material specifically tailored for Europe, Middle East, Southeast Asia, Africa, and US markets.
  • Coordinate with dealers, distributors, and consultants to enhance brand presence.

Branding & Communication

  • Maintain consistent brand identity across all print and digital assets.
  • Manage PR activities, success stories, and customer testimonials.
  • Strengthen visibility on platforms like IndiaMART, Alibaba, LinkedIn, and industry journals.

Performance & Reporting

  • Track campaign ROI, website analytics, and lead conversion metrics.
  • Submit monthly reports with actionable insights and improvement plans.

Requirements:

  • Bachelor's in Marketing/Business/Engineering (MBA preferred).
  • 4+ years of experience in B2B industrial marketing (pump/Valves/rotating equipment preferred).
  • Strong understanding of industrial equipment marketing, exports, and dealer networks.
  • Proficiency in digital marketing platforms, CRM tools, and analytics.
  • Excellent communication and coordination skills.
  • Ability to convert technical information into clear marketing content.
  • Strong leadership, creativity, and project management abilities.

What We Offer:

  • Competitive salary + performance incentives.
  • Opportunity to work with a fast-growing international pump manufacturer.
  • Exposure to multiple industries and global markets.
  • Supportive environment to implement new marketing ideas and innovations.
  • Career growth into senior marketing leadership roles.

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