Marketing Automation Specialist

At Hach, we ensure water quality for people around the world, and every associate plays a vital role in that mission. Our founding vision is to make water analysis better—faster, simpler, greener and more informative. We accomplish this through teamwork, customer partnerships, passionate experts, and reliable, easy-to-use solutions.

As part of our team, you'll make an immediate, measurable impact on a global scale by enabling the world's everyday water needs. You'll also belong to a respectful and collaborative community that fosters career growth and professional development. You'll be supported by resources that make a positive difference in your life because, at Hach, we value your authenticity and want your talents to shine.

Motivated by the highest possible stakes of climate change and global health, we're working together within a rapidly digitizing industry to find innovative technologies that guarantee the safety of our water and our environment.

Hach is proud to be a Veralto Water Quality company. Imagine a world where everyone has access to clean water, safe food and medicine, and trusted essential goods. That is the tomorrow Veralto is creating today. Veralto is a global leader in essential technology solutions with annual revenue of nearly $5 billion and a proven track record of solving some of the most complex challenges we face as a society.

For additional information:

• Veralto's Sustainability report
• About Hach
• Careers at Hach

Position Summary:

In essence, we are looking for a Marketing Automation Specialist who is a tech-savvy marketer who leverages automation to improve marketing efficiency, personalize customer experiences, and drive business growth.

As a Marketing Automation Specialist, you will be responsible for executing and optimizing marketing campaigns using Adobe Marketo Engage (Previously known as Marketo). You will be responsible for building and managing email campaigns, landing pages, forms and workflows that drive engagement. You will collaborate closely with global and regional marketing teams to deliver high-impact campaigns and ensure seamless customer experiences to help resolve technical issues. This role will also require an understanding of designing HTML/CSS to enable customization of email and landing page assets.

Key responsibilities:

• Design, build, and deploy email campaigns, landing pages, and forms using Marketo, supporting both single-language and globally translated initiatives.
• Create and execute email campaigns based on directions from the Global and Regional Marketing team.
• Interpret performance of emails and other Marketo tactics to identify areas for improvement and optimization.
• Deep understanding of different types of email campaigns – Trigger/Nurture/Engagement programs
• Build and optimize scalable engagement programs and automation workflows that drive lead nurturing, customer retention, and campaign efficiency.
• Engage and support design best practices for email and web page tactics including improvements.
• Provide Tier 1 & Tier 2 troubleshooting support for Marketo using internal ticketing systems
• Experience in managing tools integration will be a plus
• Maintain and optimize marketing automation workflows, ensuring data integrity and alignment with CRM system.
• Manage projects with a hands-on approach, effectively resolving priority conflicts and ensuring timely delivery.
• Partner with design teams to ensure email and landing page assets follow brand guidelines and best practices.
• Hands-on experience with designing email and landing page templates.
• Support and execute existing daily management and process controls with Hach campaign teams including engagement in continuous improvement of activities and processes.

Education, Background, and Skill Requirements

• Bachelor's degree in Marketing, Digital Communications, or related field.
• 5+ years of hands-on experience in Marketing Automation, preferably with Marketo (Marketo Certified is a plus). Experience with Pardot, Eloqua, or Salesforce Marketing Cloud can be considered.
• Experience with email marketing, lead nurturing, and campaign performance analysis.
• Familiarity with CMS platforms such as AEM, Drupal, or WordPress.
• Good knowledge of HTML/CSS for email and landing page customization.
• 3+ year experience in customer service or Tier II support
• 3+ year experience in project management
• Good interpersonal and communication skills, both written and verbal.
• Positive, open-minded, and proactive. Work well independently as well as in teams.
• Able to establish and maintain strong working relationships with a wide range of internal customers and external vendors
• Exceptional organizational and Project Management skills: ability to set priorities and adapt as priorities shift, balancing multiple assignments.
• Curious & self-motivated with the ability to learn a complex platform quickly
• Experience working with Global Stakeholders is a plus

At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

Unsolicited Assistance

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.