Founding Growth Marketer

We're hiring our first growth marketer to launch Yo in India's design community.

The perfect candidate for us is a jugaad marketer at heart: someone who can make great things happen with limited resources. You'll own the India launch from day one: no playbook, no big budgets, just creativity and hustle.

About Floto

At Floto, we're on an ambitious mission to build the Operating System for Feedback.

Our first product, Yo, is an AI-powered Figma plugin that brings user feedback directly into designers' workflows. We deliver instant user insights on designs — no leaving Figma, no waiting for interviews, no guessing. We launched recently and designers are already using us to cut their feedback loops from days to minutes.

What you'll do

This isn't about running paid ads. It's a genuine 0-1 creative marketing opportunity.

You will wear as many hats as you need to:

• Seed adoption in design communities — infiltrate design clubs, Slack/Discord channels, college design fests, and meetups
• Create shareable content — memes, short-form posts, collabs with design influencers, anything that spreads organically
• Run scrappy experiments — micro-stunts, guerrilla campaigns, partnership hacks
• Talk to users constantly — understand what works, feed insights back to the product team
• Build our India playbook — you're first, so you set the strategy and tone

What we're looking for

• 2-4 years of experience in growth marketing, community building, or early-stage startup roles
• Proof you can launch things from scratch — show us a product, campaign, community, or project you took from zero to traction with limited resources
• Built distribution channels — organic social, communities, partnerships
• Self-starter mentality — you don't wait for direction, you figure it out and move fast
• Comfortable with ambiguity and building playbooks, not following them

You're probably a strong fit if you've:

• Launched or grown an early-stage product (B2C, B2B, or side project) and can show measurable results
• Created viral or high-engagement content (posts, videos, memes) that drove real action
• Understand how to reach niche communities and get early adopters to care

Bonus points:

• You use Figma and understand the design/product world
• You've launched products to India's design community or deeply understand how designers discover and adopt tools
• You're comfortable creating quick visual assets or writing copy yourself
• You are based in or near Bengaluru or open to relocating, given we are building our core engineering and design hub there

What we offer

• Be the first marketer at a fast-moving startup
• Total freedom to experiment — no red tape, no approval chains
• Direct access to founders (ex-Google, Meta, multiple startups)
• Remote-first (work from anywhere in India)

We offer a competitive cash salary for a founding role in India, paired with equity to reward your zero-to-one ownership.

We're optimising for people who want to build something from scratch and own what they create. If this is you, we won't let comp get in the way of working with you.

This role fits you if:

You're energised by constraints, not paralysed by them. You'd rather ship something imperfect today than wait for perfect. You want to tell people "I was the one who launched this in India" a year from now.

We're not looking for polished resumes. We're looking for hustle, creativity, and proof you get things done.

Job Type: Full-time

Application Question(s):

• We don't need a cover letter. Instead, please describe your most successful 0-to-1 marketing action that you executed with a really small budget (e.g., under ₹10,000). Bullet points are encouraged. Describe the specific, resourceful action you took and the measurable impact (e.g., X% growth, Y sign-ups).
• Yo is an AI-powered Figma plugin. If you had ₹0 for paid ads and needed to prove early traction, what are your first three specific, low-cost steps to introduce the plugin to the Indian design community? Focus on named channels (not just "social media") and the scrappiest, most resourceful tactics you would deploy.
• Yo helps designers get instant user insights in Figma. If you had to create a single, highly shareable meme or short tweet to get a designer to stop scrolling and check out Yo, what is the single greatest pain point you would mock or address? (Text only, no need to create the visual).