Area Manager-Digital Marketing-Marketing Analytics

1 week ago

India EXL Full time ₹ 20,00,000 - ₹ 25,00,000 per year
Description

Marketing Analytics & Reporting Consultant – Banking Domain

We are hiring a Marketing Analytics & Reporting Consultant to work with a leading US Financial Services organization on unsecured lending portfolios. The role will focus on delivering data-driven insights, campaign performance tracking, and strategic recommendations across Marketing, Product, and Finance.

Key Skills (Required):

  • Marketing Analytics & Banking domain expertise
  • Power BI (mandatory) – dashboarding & visualization
  • SQL & Python (must-have) – data extraction & advanced analytics
  • Alteryx (good to have) – workflow automation & ETL
Responsibilities

What You'll Do:

  • Support tactical & strategic analytics initiatives for US based banks' team in Marketing / Product / Financial Domain.
  • Evaluate effectiveness of current policies & strategies and recommend changes to business strategy to improve performance by increasing revenue, reducing expenses & enhanced CX.
  • Good understanding of cards P&L components, involved in sizing, recommendation & post implementation tracking and fine-tuning.
  • Lead the development of new rules and strategy by leveraging the existing data, managing the campaigns/monthly/ad-hoc dashboards, analyzing the trends and performing ad-hoc analysis.
  • Provide actionable insights to senior leadership and optimize strategies for growth, efficiency, and customer experience 
  • Clearly communicate analysis as presentations to technical & non-technical groups
  • Manage assigned projects in a timely manner, ensuring accuracy and that deliverables are met
  • Develop and maintain effective working relationships with colleagues in other areas of Marketing
  • Manage projects independently while mentoring junior team members.

This is a high-impact opportunity to shape marketing strategies in the banking domain while working with advanced tools and a global client.

Qualifications

Graduation

  • Marketing Analytics & Banking domain expertise
  • Power BI (mandatory) – dashboarding & visualization
  • SQL & Python (must-have) – data extraction & advanced analytics
  • Alteryx (good to have) – workflow automation & ETL

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