Area Manager-Digital Marketing-Marketing Analytics

6 days ago


india EXL Full time

DescriptionMarketing Analytics & Reporting Consultant – Banking DomainWe are hiring a Marketing Analytics & Reporting Consultant to work with a leading US Financial Services organization on unsecured lending portfolios. The role will focus on delivering data-driven insights, campaign performance tracking, and strategic recommendations across Marketing, Product, and Finance.Key Skills (Required):Marketing Analytics & Banking domain expertisePower BI (mandatory) – dashboarding & visualizationSQL & Python (must-have) – data extraction & advanced analyticsAlteryx (good to have) – workflow automation & ETLResponsibilitiesWhat You'll Do:Support tactical & strategic analytics initiatives for US based banks' team in Marketing / Product / Financial Domain.Evaluate effectiveness of current policies & strategies and recommend changes to business strategy to improve performance by increasing revenue, reducing expenses & enhanced CX.Good understanding of cards P&L components, involved in sizing, recommendation & post implementation tracking and fine-tuning.Lead the development of new rules and strategy by leveraging the existing data, managing the campaigns/monthly/ad-hoc dashboards, analyzing the trends and performing ad-hoc analysis.Provide actionable insights to senior leadership and optimize strategies for growth, efficiency, and customer experience Clearly communicate analysis as presentations to technical & non-technical groupsManage assigned projects in a timely manner, ensuring accuracy and that deliverables are met Develop and maintain effective working relationships with colleagues in other areas of Marketing Manage projects independently while mentoring junior team members.This is a high-impact opportunity to shape marketing strategies in the banking domain while working with advanced tools and a global client.QualificationsGraduationMarketing Analytics & Banking domain expertisePower BI (mandatory) – dashboarding & visualizationSQL & Python (must-have) – data extraction & advanced analyticsAlteryx (good to have) – workflow automation & ETL



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