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Head of Digital Marketing

2 weeks ago

Kolkata, West Bengal, India Kajkarma Innovations Full time US$ 90,000 - US$ 1,20,000 per year

About Company

Kajkarma Innovations Private Limited is a fast-growing technology company providing Website Development, Web Apps, AI Solutions, and Custom Software Development to clients worldwide.

We are now expanding into end-to-end digital marketing services and seeking a Head of Digital Marketing who will:

- Lead our new marketing division,

- Manage client campaigns,

- Build a team of digital marketers,

- Act as the key point of contact for client success.

This is a remote-first leadership role with exciting growth opportunities.

Key Responsibilities

  • Develop and execute end-to-end digital marketing strategies for clients.
  • Manage SEO, SEM, Google Ads, Meta Ads, LinkedIn Ads, and Social Media campaigns.
  • Act as the primary client contact for marketing deliverables, reporting, and strategy.
  • Hire, train, and manage a team of SEO, PPC, Content, and Social Media specialists.
  • Set up analytics dashboards (GA4, Google Tag Manager, Data Studio) and track KPIs.
  • Ensure high ROI and client satisfaction through data-driven marketing.
  • Stay updated with latest tools, AI-driven strategies, and marketing trends.

Must-Have Skills

  • Proven expertise in SEO, SEM, Google Ads, Meta Ads, and LinkedIn Ads.
  • Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager, and Data Studio.
  • Strong knowledge of Content Marketing, Social Media Marketing, and Email Marketing.
  • Proficiency in Marketing Automation tools like HubSpot, Zoho, or Mailchimp.
  • Ability to design and execute marketing strategies that deliver measurable ROI.
  • Excellent client communication, presentation, and reporting skills.
  • Leadership skills with ability to hire, train, and manage a team.

Preferred Skills

  • Experience working in a digital marketing agency environment.
  • Familiarity with AI-driven marketing tools for automation and optimization.
  • Basic knowledge of Canva/Figma to brief designers.
  • Understanding of user behavior analysis tools like Hotjar or CrazyEgg.

Why Join Us

  • Lead and build the entire digital marketing vertical from scratch.
  • Work remotely with flexibility.
  • Collaborate directly with founders on high-impact projects.
  • Opportunity for long-term growth in a fast-scaling company.