Sales Operations Coordinator

2 days ago

Coimbatore, Tamil Nadu, India Cummins Talent Acquisition Full time
Job Summary

This role supports the sales and marketing function through reporting, system administration, distributor management, and internal/external data analysis. The position focuses on driving lead conversion, strengthening customer and distributor relationships, executing marketing initiatives, and supporting business growth through structured data insights and operational coordination. The role operates under limited supervision and collaborates closely with internal teams, customers, and channel partners.

Key Responsibilities 1. Lead Management & Customer Engagement
  • Drive lead conversion by following up on prospects and closing opportunities to meet sales targets.
  • Maintain strong customer and partner relationships to support business retention and growth.
2. Distributor & Channel Partner Handling
  • Appoint, train, and manage distributors and channel partners.
  • Monitor distributor performance, inventory, and sales targets.
  • Provide support on pricing, product knowledge, and promotional activities.
  • Ensure smooth supply chain operations and resolve distributor-related issues.
  • Support distributors with co-branded marketing, local campaigns, and promotional materials.
3. Reporting & Sales Support
  • Consolidate and distribute recurring sales reports using standard templates.
  • Gather data from multiple stakeholders and provide inputs for sales forecasting.
  • Conduct internal sales analysis including variances, projections, costing, and bundling.
4. System Administration
  • Run repetitive and ad-hoc tasks across sales systems and tools (e.g., Salesforce, WWSPS, BMS, Portal).
  • Periodically review and validate user-entered data to ensure accuracy and completeness.
5. External Market & Competitor Analysis
  • Conduct secondary research using external sources (e.g., Polk, Dodge, RigDig).
  • Compile and present insights on competitors, market trends, customer preferences, and opportunities.
6. Marketing & Brand Promotion
  • Develop and execute marketing campaigns to improve brand awareness.
  • Plan and run digital and offline lead-generation activities.
  • Manage content for social media, events, communication, and advertising.
  • Measure and analyze campaign performance, customer engagement, and ROI.
7. Cross-Functional Collaboration
  • Share market feedback with management to support strategic decisions.
  • Collaborate with sales teams and internal stakeholders to ensure alignment on marketing, reporting, and business development activities.

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