Email & WhatsApp Marketing Executive

3 days ago

Delhi, Delhi, India HiringNinja Full time ₹ 6,60,000 - ₹ 8,48,250 per year

Job DescriptionPosition: Email & WhatsApp Marketing Executive

Location: Okhla Phase 2, New Delhi (On-site)

Experience: 2–4 years

Department: Marketing

Working Days: Monday to Saturday (Last Saturday of every Month is off)

Timings: 11:30 AM to 8:30 PM

Key Responsibilities

  • Plan, execute, and optimize email and WhatsApp marketing campaigns for both B2C (clients) and B2B (artists) segments.
  • Work with AI tools (like ChatGPT, Jasper, Mailmodo AI, etc.) to draft, personalize, and A/B test content at scale.
  • Set up dynamic and personalized drip campaigns, nurture sequences, and retargeting workflows.
  • Use data analytics and AI-based insights to improve open rates, CTRs, conversions, and reduce churn.
  • Maintain hygiene of mailing lists, segmentation, and compliance with WhatsApp and email regulations (e.g., GDPR, TRAI).
  • Collaborate with design, product, and business teams to align messaging with ongoing initiatives.
  • Track KPIs and prepare weekly performance dashboards with actionable insights.

RequirementsWhat We're Looking For

  • 2–4 years of experience in email and/or WhatsApp marketing roles.
  • Proficiency in marketing platforms like Mailchimp, Sendinblue, Mailmodo, WebEngage, or similar.
  • Awareness or prior use of AI tools for copywriting, audience segmentation, or campaign optimization.
  • Strong copywriting and communication skills.
  • Comfort with tools like Google Analytics, CRM systems, and basic HTML (for email formatting).
  • A test-and-learn mindset: eager to experiment, iterate, and scale what works.

Bonus Points

  • Previous experience in a startup or creative/entertainment company.
  • Familiarity with artist or client lifecycle journeys.
  • Experience with SMS marketing or browser push notifications.

Job Types: Full-time, Permanent

Pay: ₹45, ₹70,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Commuter assistance
  • Flexible schedule
  • Food provided
  • Health insurance
  • Internet reimbursement
  • Leave encashment
  • Life insurance
  • Paid sick time
  • Paid time off
  • Provident Fund
  • Work from home

Work Location: In person

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