Digital Marketing Executive

1 week ago

Delhi, Delhi, India CORPAVENUE Full time ₹ 4,20,000 per year

Position: Email & WhatsApp Marketing Executive

Experience: 2–4 years

Department: Marketing

About the Role

We are seeking a performance-driven Email & WhatsApp Marketing Executive who is not only hands-on with traditional automation tools but is also excited to explore and integrate AI-powered solutions into our communication workflows. If you're someone who doesn't just send emails but thinks of segmentation, conversion funnels, generative content, and predictive analytics — we want to hear from you.

You'll be working closely with our marketing and tech teams to design and execute campaigns that drive artist subscriptions, client re-engagement, and lead nurturing — all with the power of data and AI.

Key Responsibilities

  • Plan, execute, and optimize email and WhatsApp marketing campaigns for both B2C (clients) and B2B (artists) segments.
  • Work with AI tools (like ChatGPT, Jasper, Mailmodo AI, etc.) to draft, personalize, and A/B test content at scale.
  • Set up dynamic and personalized drip campaigns, nurture sequences, and retargeting workflows.
  • Use data analytics and AI-based insights to improve open rates, CTRs, conversions, and reduce churn.
  • Maintain hygiene of mailing lists, segmentation, and compliance with WhatsApp and email regulations (e.g., GDPR, TRAI).
  • Collaborate with design, product, and business teams to align messaging with ongoing initiatives.
  • Track KPIs and prepare weekly performance dashboards with actionable insights.

Requirements:

  • 2–4 years of experience in email and/or WhatsApp marketing roles.
  • Awareness or prior use of AI tools for copywriting, audience segmentation, or campaign optimization.
  • Strong copywriting and communication skills.
  • A test-and-learn mindset: eager to experiment, iterate, and scale what works.

Job Type: Full-time

Pay: ₹30, ₹35,000.00 per month

Work Location: In person

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