Search Engine Optimization Specialist

21 hours ago

Bengaluru, Karnataka, India Protyze® Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Protyze i
s a fast-growing nutrition and wellness brand building science-backed, high-quality functional products for modern consumers. We are focused on growth through data-driven marketing, brand storytelling, and performance-led scale across digital platforms.

Role Overview

We're looking for a data-driven and creative 
SEO Specialist
 who will play a key role in increasing our organic reach, driving qualified traffic, and improving search engine visibility across our product categories, content, and digital assets. This role requires a blend of analytical thinking, technical SEO knowledge, and a passion for health, wellness, and content optimization.

Key Responsibilities

  • Conduct comprehensive SEO audits and implement on-page, off-page, and technical SEO strategies.
  • Perform keyword research to identify high-impact opportunities for growth.
  • Optimize website architecture, page structure, and internal linking for crawlability and user experience.
  • Collaborate with content and design teams to create SEO-friendly blog posts, landing pages, and product descriptions.
  • Monitor and report on key SEO metrics (rankings, traffic, CTR, etc.) and develop actionable insights.
  • Manage backlink outreach, link-building strategies, and analyze competitors' SEO tactics.
  • Stay updated on the latest algorithm changes, SEO trends, and tools to ensure continuous performance improvement.
  • Work closely with developers to implement technical fixes and schema markup.

Requirements

  • 2+ years of hands-on SEO experience (preferably in eCommerce or DTC brands).
  • Strong knowledge of SEO tools like Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
  • Familiarity with CMS platforms like Shopify or WordPress.
  • Understanding of HTML/CSS basics, site speed optimization, and structured data.
  • Experience with Google Analytics (GA4) and performance dashboards.
  • Excellent written and verbal communication skills.
  • Passion for wellness, nutrition, or functional products is a big plus.

What We Offer

  • Opportunity to shape the SEO strategy of a fast-growing wellness brand.
  • Work with a passionate and driven team focused on impact and innovation.
  • Room for rapid growth and learning in a high-performance culture.
  • Competitive Remuneration
    based on experience and performance.

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