Search Engine Optimization Specialist

2 days ago


Bengaluru, Karnataka, India Janitri Full time

Job Description:

Janitri is building India's most trusted pregnancy and postpartum care brand — and we're looking for an SEO Specialist – B2C to help us become the go-to name for every expecting and new mom.

Your job is to ensure moms find us on Google when they search for answers, solutions, and support. From keyword research to blog strategy, from product page optimization to YouTube tagging — your work will directly improve traffic, awareness, and conversion across our D2C channels.

Key Responsibilities:

  • Strategy & Planning

Build and own Janitri's B2C SEO roadmap for products, blogs, and YouTube

Conduct in-depth keyword research around pregnancy, motherhood, wellness, postpartum, and baby care topics

Define SEO KPIs: organic traffic, CTR, rankings, and revenue contribution

  • On-Page & Technical SEO

Optimize Shopify pages, blog content, and landing pages for performance and ranking

Improve metadata, image SEO, internal linking, and site speed

Ensure health of sitemap, indexing, mobile responsiveness, and schema

  • Content SEO

Collaborate with writers to create blogs, how-tos, guides, and product-related content

Own SEO briefs, content calendars, and on-page optimization

Identify content gaps and build authority pages around trending or evergreen mom topics

  • Reporting & Analytics

Track rankings, organic traffic, and conversions via GA4, GSC, and third-party tools

Report monthly performance and recommend optimization experiments

Stay updated on algorithm changes, D2C trends, and topical search shifts

You're a Great Fit If You:

  • Have 2–4 years of hands-on SEO experience in a D2C/wellness/health brand
  • Know how to build blog + product page strategies that drive revenue
  • Have worked with Shopify SEO and understand conversion-led keyword clusters
  • Can write/guide emotional, informative content that resonates with moms
  • Are familiar with YouTube SEO and optimizing for visual search (bonus)

Tools You Should Know:

  • SEMrush / Ahrefs / Ubersuggest
  • Google Search Console, GA4
  • Frase / Surfer SEO (for briefings)
  • Shopify / WordPress / YouTube SEO plugins (VidIQ, TubeBuddy, etc.)


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