Search Engine Optimization Specialist
18 hours ago
Job Description:
Janitri is building India's most trusted pregnancy and postpartum care brand — and we're looking for an SEO Specialist – B2C to help us become the go-to name for every expecting and new mom.
Your job is to ensure moms find us on Google when they search for answers, solutions, and support. From keyword research to blog strategy, from product page optimization to YouTube tagging — your work will directly improve traffic, awareness, and conversion across our D2C channels.
Key Responsibilities:
- Strategy & Planning
Build and own Janitri's B2C SEO roadmap for products, blogs, and YouTube
Conduct in-depth keyword research around pregnancy, motherhood, wellness, postpartum, and baby care topics
Define SEO KPIs: organic traffic, CTR, rankings, and revenue contribution
- On-Page & Technical SEO
Optimize Shopify pages, blog content, and landing pages for performance and ranking
Improve metadata, image SEO, internal linking, and site speed
Ensure health of sitemap, indexing, mobile responsiveness, and schema
- Content SEO
Collaborate with writers to create blogs, how-tos, guides, and product-related content
Own SEO briefs, content calendars, and on-page optimization
Identify content gaps and build authority pages around trending or evergreen mom topics
- Reporting & Analytics
Track rankings, organic traffic, and conversions via GA4, GSC, and third-party tools
Report monthly performance and recommend optimization experiments
Stay updated on algorithm changes, D2C trends, and topical search shifts
You're a Great Fit If You:
- Have 2–4 years of hands-on SEO experience in a D2C/wellness/health brand
- Know how to build blog + product page strategies that drive revenue
- Have worked with Shopify SEO and understand conversion-led keyword clusters
- Can write/guide emotional, informative content that resonates with moms
- Are familiar with YouTube SEO and optimizing for visual search (bonus)
Tools You Should Know:
- SEMrush / Ahrefs / Ubersuggest
- Google Search Console, GA4
- Frase / Surfer SEO (for briefings)
- Shopify / WordPress / YouTube SEO plugins (VidIQ, TubeBuddy, etc.)
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