National Sales Manager

Job Description – National Sales Manager (NSM)

Location: Delhi / Ahmedabad (Headquarters)

Department: Sales & Business Development

Reports to: Director

About the Role

We are looking for a dynamic and visionary National Sales Manager (NSM) to lead Pintola's sales engine across India. This role is not just about managing numbers—it's about building a movement. You will be at the heart of shaping strategy, experimenting with bold ideas, and rallying teams to make Pintola an even more loved household name.

The NSM will thrive in a space of enthusiasm, trial-and-error, rapid execution, and fearless experimentation—all while staying laser-focused on delivering consistent growth.

Qualifications & Requirements

• MBA / Post-Graduate in Sales & Marketing (mandatory).

• 10–15 years of proven sales leadership in FMCG / Food & Beverages.

• Experience handling a retail footprint of more than 2 lakh stores across India.

• Proven experience in managing and motivating large teams of 100+ members.

• Strong exposure to GT & MT channels (HoReCa experience is highly valued).

• Demonstrated success in leading pan-India teams and driving double-digit growth.

• Exceptional negotiation, communication, and analytical skills.

• Agility to adapt, resilience to setbacks, and passion to keep pushing boundaries.

Key Responsibilities

1. Sales Strategy & Execution

- Own the national sales strategy across General Trade (GT), Modern Trade (MT), and HoReCa.

- Balance data-driven decision making with on-ground intuition—blend numbers with gut calls.

- Identify growth pockets, high-potential cities, and breakthrough categories.

1. Leadership & Team Building

- Build, coach, and inspire regional sales teams into a high-performance culture.

- Encourage a fail-fast, learn-faster mindset—drive trial, learning loops, and celebrate small wins.

- Align sales objectives with marketing, supply chain, and finance to ensure one seamless growth engine.

1. Market Development & Expansion

- Penetrate new markets with creative, localized strategies.

- Establish Pintola as the category captain in health foods, nut butters, oats, and rice cakes.

- Continuously scan for opportunities in modern retail formats and HoReCa networks.

1. Partnerships & Negotiations

- Lead negotiations with key accounts, distributors, and channel partners.

- Balance long-term partnerships with tactical wins.

- Ensure pricing parity, compliance, and maximum shelf visibility.

1. Performance & Innovation

- Track national sales KPIs and keep a pulse on competitor activities.

- Co-create pilots with marketing (sampling models, premium visibility, in-store activations).

- Be the voice of the market—bring consumer and channel insights into HQ decision-making.

What Makes This Role Unique?

• Freedom to Experiment: We want you to try, fail, and succeed—because innovation comes from boldness.

• A Brand on the Rise: Pintola is at an inflection point. You'll have the thrill of scaling a fast-growing brand nationally.

• Entrepreneurial Culture: Work closely with the leadership team, with the autonomy of a business owner.

• Impact Beyond Numbers: Every strategy you craft directly impacts how millions of consumers access healthier food.

Traits We Value

• Restless Optimism: You see possibilities everywhere.

• Bold Experimenter: Comfortable with trial & error.

• People Magnet: Inspires teams, partners, and customers alike.

• Execution Obsessed: Gets things done—fast and well.

• Strategic Thinker: Balances short-term wins with long-term vision.

Why Join Us?

At Pintola, you don't just sell products—you create categories, shift habits, and redefine health foods in India. As our NSM, you will be the architect of our national growth story, driving Pintola into millions of homes across India.

• Come build the future of healthy eating with us.