Performance Marketing Strategist

2 weeks ago

Iringallur Calicut Kerala, India World Happiness Code Full time ₹ 30,00,000 - ₹ 48,00,000 per year

We are looking for a Performance Marketing Strategist with 3–4 years of experience to design, execute, and optimize performance-driven campaigns across multiple platforms. This role is ideal for someone who has moved beyond basic campaign management and wants to own strategy end-to-end while staying hands-on with execution.

If you are passionate about driving results for clients and internal brands through effective ad campaigns, staying abreast of industry updates, and leveraging data to optimise performance, this role offers an exciting opportunity to make an impact in the digital advertising space.,

Responsibilities

Campaign Strategy & Execution

  • Plan and execute paid campaigns across Google Ads, Meta Ads, Snapchat, TikTok, LinkedIn, and YouTube.
  • Define full-funnel approaches (awareness, consideration, conversion) and align them with client objectives.
  • Create and optimise ad copies, targeting strategies, and landing page recommendations.
  • Run A/B tests for creatives, copy, and landing pages to improve conversions.

Performance Analysis & Optimisation

  • Track KPIs such as CTR, CPC, CVR, CPL, ROAS, and CAC.
  • Identify performance bottlenecks and recommend tactical adjustments.
  • Monitor budgets and ensure campaigns deliver measurable ROI.
  • Use insights to create performance dashboards and reports.

Client Engagement & Communication

  • Work directly with clients to understand business goals and translate them into campaign strategies.
  • Present campaign performance updates and explain optimisation plans in a clear, consultative manner.
  • Proactively suggest new opportunities for growth (new platforms, targeting methods, or campaign structures).

Technical Setup & Tracking

  • Implement and manage tracking: Pixels, UTMs, and attribution models.
  • Troubleshoot tracking issues across channels.
  • Ensure accuracy of reporting and alignment with client KPIs.

Requirements

Must-Haves

  • Bachelor's degree in Business, Marketing, or a related field
  • 3–4 years of hands-on experience in performance marketing (Google Ads + Meta Ads mandatory).
  • Previous work in a creative/digital agency environment.
  • Proven success in running campaigns across the full funnel (awareness → conversion).
  • Strong analytical skills with the ability to interpret data into insights.
  • Experience with GA4, Ads Manager, Google Ads, Looker Studio.
  • Good understanding of lead generation, ROAS, CAC, and funnel metrics.
  • Ability to work independently as an individual contributor while managing multiple clients/projects.

Soft Skills

  • Strong communication and presentation skills.
  • Problem-solving mindset and proactive approach.
  • Ability to balance strategy with hands-on execution.

Job Type: Full-time

Pay: ₹25, ₹40,000.00 per month

Application Question(s):

  • Do you have 3–4 years of hands-on experience in Performance Marketing?
  • Have you directly managed campaigns on both Google Ads and Meta Ads?
  • Have you previously worked in a digital or creative agency environment?
  • Have you directly managed campaigns on Google Ads, Meta Ads, AND at least one more platform (LinkedIn, YouTube, TikTok, or Snapchat)?
  • Do you have experience with performance tracking and analytics tools (e.g., GA4, Looker Studio, UTMs, Pixels)?

Work Location: In person

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