Digital Media Strategist

3 days ago

Calicut Kerala, India Xylem Learning App Full time

Job Code

JOB001377

Designation

Digital Media Strategist

Business Vertical

XYLEM LEARNING

Key Responsibility

Digital Strategy & Campaign Execution - Develop and implement comprehensive digital marketing strategies that align with business goals, revenue targets, and growth KPIs. - Oversee integrated multi-channel campaigns (Google, Meta, LinkedIn, YouTube, programmatic) to drive lead generation and brand engagement. - Forecast trends and deploy innovative approaches in digital outreach. Lead Generation & Performance Marketing - Design and optimize full-funnel campaigns targeting student and parent personas. - Achieve specific KPIs such as 400,000 MQLs annually and 25% MQL to SQL conversion rates. - Utilize A/B testing, CRM tools, and marketing automation to improve CAC and conversion efficiency. ROI Management, P&L Ownership & Reporting - Maximize ROAS (minimum benchmark = 5x) and ensure cost-effective ad spend. - Own and manage digital marketing budgets, conduct P&L reviews, and deliver performance insights to senior stakeholders. - Provide regular performance dashboards and strategic recommendations. Creative Strategy & Content Delivery - Lead creative direction to boost Click-Through Rates (CTR = 5%). - Manage video production workflows: scripting, shooting, editing, and distribution. - Ensure 95%+ on-time delivery of campaign content, maintaining storytelling and brand consistency. Team Leadership & Cross-Functional Collaboration - Mentor a high-performing team of media buyers, content producers, designers, and digital strategists. - Define KPIs and track performance for each function within the digital team. - Coordinate with sales, academic, and product teams for campaign coherence. Social Media & Digital Presence - Direct all social media campaigns, calendars, and influencer collaborations across Facebook, Instagram, Twitter, LinkedIn, and YouTube. - Analyze engagement data, optimize content strategies, and scale online community growth. - Stay ahead of trends, emerging platforms, and edtech-specific formats.

Location

Head Office - Kozhikode

State

Kerala

Country

India

Educational Qualification
- Background in EdTech or educational services. - Experience running multilingual or pan-India campaigns. - Familiarity with student behavioral data, educational marketing trends, and academic content formats.

Age

21-45

Experience

5

Salary Range

Not Disclosed

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