B2B - Marketing - AM / DM

20 hours ago

Pune, Maharashtra, India Tata Bluescope Steel Full time ₹ 1,20,000 - ₹ 1,80,000 per year

Job Responsibilities -

2 -3 years of work experience in Industrial Products / B2B company in marketing

  • Experience preferable in Building products (preferably in architectural applications) with digital marketing knowledge
  • He/she should also have Knowledge about the recent developments, trends in the market, as regards to Construction industry
  • He/she should have been conceptualized and executed marketing initiatives
  • He/she should have experience of technical assistance to internal/external stake holders
  • He/she should have been played crucial role in digital marketing, branding and marketing activities like technical write-up, content marketing, exhibitions, brand management, lead management etc.
  • Experience in handling strategic transformations / organization critical projects will be added advantage
  • Strong with Excel and PowerPoint .

Marketing responsibilities:


• Develop and implement B2B marketing strategies to drive brand awareness and lead generation


• Work on segment-specific campaigns targeting key industries


• Develop marketing collaterals, case studies, whitepapers, and presentations


• Drive Digital Marketing Activities for Project Business - Ideation and Strategic Content, Deployment and plan, Execution of digital campaigns, Competition Tracking and Benchmarking and Website Content update


• Lead Management of Project Business - Drive Digital enquiries through various online mediums effectively (Website, Indiamart, Email, Virtual Forums and Digital Campaigns) and responsible for Sales conversion


• Plan and execute industry events, trade shows, and webinars for brand positioning.


• Content Marketing activities ensuring up to date content in website, case studies, direct mailers, Blogs etc.


• Capture customer VOC and report market insights


• Technical assistance to sales team across the regions along with technical Presentation to large customer gatherings


• Capturing market intelligence, competitors movements, market size, potential and share


• Ensure surveys periodically to measure customer satisfaction for further improvement


• Work closely with sales, product, and external agencies to align marketing efforts


• Develop co-marketing initiatives with industry associations and partners

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