Assistant Manager – Performance Marketing

2 days ago

Ahmedabad, Gujarat, India EdgeVantage Full time US$ 90,000 - US$ 1,20,000 per year

Industry: FMCG
Experience: 3–5 years
Location: Ahemdebad
About The Role
We are seeking an Assistant Manager – Performance Marketing to lead strategic campaign

planning and execution across multiple Quick Commerce and E-commerce platforms. This

role demands leadership, deep analytical skills, and the ability to develop innovative

marketing strategies for measurable business impact.

Key Responsibilities

  • Strategic Campaign Management
  • Develop, strategize, and manage campaigns across multiple platforms.
  • Lead planning and execution to meet business objectives and revenue targets.
  • Oversee portfolio management across categories and platforms.
  • Advanced Data Analysis & Strategic Insights
  • Conduct in-depth analysis of performance, customer behavior, and trends.
  • Provide data-backed strategic recommendations to senior management.
  • Develop predictive models and forecasts for campaign performance.
  • Budget Planning & Management
  • Plan and manage budgets across multiple channels.
  • Optimize allocation for maximum ROI and impact.
  • Present budget performance and recommendations to leadership.
  • Team Leadership & Collaboration
  • Mentor and guide junior team members.
  • Lead cross-functional projects with brand, sales, creative, and operations teams.
  • Ensure alignment on strategies across business units.
  • Market Research & Strategy Development
  • Conduct research and competitive analysis.
  • Identify new opportunities on Quick Commerce and emerging platforms.
  • Develop go-to-market strategies for launches and expansions.
  • Advanced Testing & Innovation
  • Design and implement sophisticated testing frameworks.
  • Stay ahead of industry trends and adopt innovative approaches.
  • Continuously improve marketing processes and strategies.
  • Stakeholder Management
  • Present performance reports and recommendations to senior leadership.
  • Manage relationships with external platform partners and vendors.
  • Represent marketing in strategic business discussions.

Requirements

  • Mandatory: 3–5 years of proven experience managing ads on Quick
  • Commerce/E-commerce platforms.
  • Expert-level proficiency in Excel, Google Analytics, and marketing analytics tools.
  • Strong leadership and team management skills.
  • Exceptional analytical skills with strategic thinking.
  • Experience in budget management and ROI optimization.
  • Excellent presentation and communication skills.
  • Bachelor's degree in Marketing, Business, or related field (MBA preferred).
  • Experience with emerging platforms like Blinkit and Zepto is a plus.

Skills: performance marketing,digital marketing,campaign management,paid ads,quick commerce marketing,e-commerce marketing,go-to-market strategy,growth marketing,google analytics,advanced excel skills,roi optimization,a/b testing,budget management,data analysis,marketing analytics tools,blinkit ads,zepto ads

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