
Assistant Manager – Performance Marketing
1 day ago
Industry: FMCG
Experience: 3–5 years
Location: Ahemdebad
About The Role
We are seeking an Assistant Manager – Performance Marketing to lead strategic campaign
planning and execution across multiple Quick Commerce and E-commerce platforms. This
role demands leadership, deep analytical skills, and the ability to develop innovative
marketing strategies for measurable business impact.
Key Responsibilities
- Strategic Campaign Management
- Develop, strategize, and manage campaigns across multiple platforms.
- Lead planning and execution to meet business objectives and revenue targets.
- Oversee portfolio management across categories and platforms.
- Advanced Data Analysis & Strategic Insights
- Conduct in-depth analysis of performance, customer behavior, and trends.
- Provide data-backed strategic recommendations to senior management.
- Develop predictive models and forecasts for campaign performance.
- Budget Planning & Management
- Plan and manage budgets across multiple channels.
- Optimize allocation for maximum ROI and impact.
- Present budget performance and recommendations to leadership.
- Team Leadership & Collaboration
- Mentor and guide junior team members.
- Lead cross-functional projects with brand, sales, creative, and operations teams.
- Ensure alignment on strategies across business units.
- Market Research & Strategy Development
- Conduct research and competitive analysis.
- Identify new opportunities on Quick Commerce and emerging platforms.
- Develop go-to-market strategies for launches and expansions.
- Advanced Testing & Innovation
- Design and implement sophisticated testing frameworks.
- Stay ahead of industry trends and adopt innovative approaches.
- Continuously improve marketing processes and strategies.
- Stakeholder Management
- Present performance reports and recommendations to senior leadership.
- Manage relationships with external platform partners and vendors.
- Represent marketing in strategic business discussions.
Requirements
- Mandatory: 3–5 years of proven experience managing ads on Quick
- Commerce/E-commerce platforms.
- Expert-level proficiency in Excel, Google Analytics, and marketing analytics tools.
- Strong leadership and team management skills.
- Exceptional analytical skills with strategic thinking.
- Experience in budget management and ROI optimization.
- Excellent presentation and communication skills.
- Bachelor's degree in Marketing, Business, or related field (MBA preferred).
- Experience with emerging platforms like Blinkit and Zepto is a plus.
Skills: performance marketing,digital marketing,campaign management,paid ads,quick commerce marketing,e-commerce marketing,go-to-market strategy,growth marketing,google analytics,advanced excel skills,roi optimization,a/b testing,budget management,data analysis,marketing analytics tools,blinkit ads,zepto ads
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