Digital Marketing Executive-Mumbai-Santacruz(West)

1 week ago

Mumbai, Maharashtra, India DC Consultants Full time ₹ 3,00,00,000 - ₹ 6,00,00,000 per year


Job Description:

We have an opening for the post of Digital Marketing Executive for a reputed Company in Education/E-Learning Industry for their Mumbai(Santacruz West) Location.

Key Responsibilities:

  • Plan, execute, and optimize performance marketing campaigns across Meta  (Facebook, Instagram) and Google Ads (Search, Display, YouTube).
  • Manage a monthly budget of ₹30 Lakhs+ with accountability for ROI and CPL targets.
  • Monitor, analyze, and report campaign performance using tools like Google Analytics, Meta Business Manager, and other tracking platforms.
  • Conduct A/B testing of ad creatives, landing pages, and audience segments to maximize efficiency.
  • Collaborate with creative & content teams, while also using AI tools for content generation and design, to finalize ad creatives and campaign material.
  • Stay updated with industry trends, algorithm changes, and new platform features to ensure campaigns remain competitive.
  • Provide weekly and monthly performance reports with actionable insights. 


Candidate Profile:
  • 3–4 years of proven experience in performance marketing/digital marketing.
  • Hands-on experience managing large budgets (₹20–30 Lakhs+ per month).
  • Strong knowledge of Meta Ads Manager & Google Ads platforms.
  • Proficiency in Google Analytics, Tag Manager, and performance tracking tools.
  • Experience with AI-based content generation (text, creatives, video) and design tools (e.g., Canva, Figma, Adobe Suite, etc.).
  • Ability to independently finalize campaign content with a creative eye.
  • Analytical mindset with the ability to interpret data and generate insights.
  • Excellent communication and teamwork skills.
  • Experience in the D2C or Edtech space is a plus (not mandatory).


Working Days & Hours: Monday to Friday, 10:00 AM – 7:00 PM


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