Vice President

1 week ago

Kolkata, West Bengal, India Nestasia Full time ₹ 15,00,000 - ₹ 25,00,000 per year
  • Creating and executing a strong performance marketing strategy & execution plan
  • Own the strategy for all media: paid search, paid social and organic campaigns (AdWords, Facebook, LinkedIn, SEO) spanning EMEA markets, from conception to execution.
  • Be responsible for creating reports and provide analysis around ROI, campaign performance, conversion patterns and website traffic to help optimize all campaigns.
  • Developing and managing digital prospecting and remarketing campaigns
  • Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
  • Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels
  • Identifying and testing new channels to continue to meet or exceed established critical metrics
  • Working closely with the management to share funnel conversion improvement ideas, feedback & present results
  • Analyze performance and understand the details and effectiveness of each campaign and adopt a continual test and learn approach to all performance marketing activities.
    • Drive optimization plans through analysis of large data sets
  • Advise on and allocate digital marketing budgets, constantly analyzing spend and recommending changes as necessary to ensure optimization.
  • Be the point of contact with our digital media agency.
  • Lead, motivate and grow the team and share expertise to improve and better the growth of the brand

Desired Candidate Profile

  • Excellent communication and analytical skills
  • Should have attention to details
  • Should have good work ethics and calm attitude
  • 6-8 years performance marketing experience where D2C performance management activities have been managed.
  • Worked on high budget (100 Cr+) brands
  • Ability to work with multiple stakeholders/ external agencies
  • Digital media understanding, planning and evaluation
  • Strong creative sensibilities
    • High ownership and passion
  • Experience working on multiple projects and managing tight timelines

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