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Assistant Manager- CRM Marketing
2 weeks ago
About Emeritus:Emeritus is committed to teaching the skills of the future by making high quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 50 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China.
Emeritus' short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, companies and organizations. Its unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors and coaches has educated more than 250,000 individuals across 80 countries. Founded in 2015, Emeritus, part of Eruditus Group, has more than 2,000 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai.
Following its $650 million Series E funding round in August 2021, the Company is valued at $3.2 billion, and is backed by Accel, SoftBank Vision Fund 2, the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, Sequoia Capital India, and Bertelsmann. About RoleWe are looking for an Senior Associate – CRM Marketing to work alongside Growth managers, CRM operations, and Content teams to enhance our campaign development, execution, and analysis. This role is crucial in ensuring the effectiveness of CRM initiatives and the seamless execution of campaigns.
Roles and Responsibilities:Collaborate with growth managers to develop and execute effective marketing campaigns. Support the CRM content team by handling email performance requests, conducting HTML/preview tests, and performing secondary research. Assist with advanced SQL queries and streamline automation processes.
Perform quality control and validation of campaign planning and scheduling to ensure error-free execution. Develop expertise in email analytics to reduce dependency on the analytics team. Develop and maintain user lists for WhatsApp campaigns and schedule these campaigns considering SMS 360 and SFDC constraints.
Continuously monitor and analyze active experiments, maintaining dashboards to track performance. Assess the impact of scaling successful experiments and conduct detailed data analysis to generate insights for future experiments. Ensure accurate user base comparisons for experiment go-lives and conduct extensive preview testing to avoid post-launch glitches.
Assist in content DE builds. Key Skills and Qualifications:Bachelor's degree in marketing, Business, or a related field.3 years of experience in marketing, preferably with a focus on CRM and growth. Hands-on experience with SQL and email marketing platforms like SFMC/ SFDC.Proficiency in HTML for email marketing and experience with preview testing.
Strong analytical skills with the ability to conduct data analysis and generate actionable insights. Excellent project management skills and attention to detail. Strong written and verbal communication skills.
Ability to work independently and collaboratively in a fast-paced, results-oriented environment. Preferred Qualifications:Experience with marketing automation tools and CRM systems. Familiarity with Email & WhatsApp campaign management and user list creation.
Previous experience in Edtech
