Content Marketing Specialist

7 days ago

Gurgaon, Haryana, India digitup Full time ₹ 5,00,000 - ₹ 12,00,000 per year

Job Information

Department Name

Marketing

Work Experience

2 - 5 years

Date Opened

11/11/2025

Location

Gurugram

Job Type

Junior

About Job

We're looking for a creative and data-driven Content Marketing Specialist to join our growing team at Digitup, a leading IT solutions and digital transformation company. You'll be responsible for creating, managing, and optimizing content that strengthens our brand presence and drives qualified leads.

Key Responsibilities:

  • Develop and execute content marketing strategies aligned with business goals.
  • Create high-quality, engaging content for blogs, case studies, whitepapers, social media, emails, and website pages.
  • Collaborate with the design, product, and SEO teams to ensure content consistency and optimization.
  • Manage the content calendar and ensure timely delivery of all materials.
  • Repurpose content across different channels to maximize reach and engagement.
  • Track and analyze content performance metrics to continuously improve outcomes.
  • Stay updated with IT industry trends, emerging technologies, and digital marketing best practices.

Required Skills & Qualifications:

  • Bachelor's degree in Marketing, Communications, or related field.
  • 2–5 years of experience in content marketing, preferably in the IT or B2B tech industry.
  • Excellent writing, editing, and storytelling skills.
  • Strong understanding of SEO, content analytics, and digital marketing tools (Google Analytics, SEMrush, HubSpot, etc.).
  • Ability to translate complex IT solutions into clear, engaging narratives.
  • Creative thinker with a keen eye for detail and brand voice consistency.

Why Join Digitup:

  • Work with a passionate team driving digital innovation.
  • Opportunity to grow in a fast-paced IT environment.
  • Competitive salary, flexible work setup, and learning opportunities.

Perks and Benefits

  • Group Health Insurance
  • OPD Insurance

  • Employee Provident Fund

  • Maternity and paternity leaves

  • Work-Life Balance

  • Competitive salary and benefits package.

  • Regular training sessions and workshops to enhance your skills.

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