Brand Manager

2 weeks ago

Gurgaon, Haryana, India Home Credit Full time ₹ 15,00,000 - ₹ 20,00,000 per year

Objective

Contribution on creating and implementing of communication solution for company business needs and ability to run efficiently activities for building and promotion of brand, product and services in various ATL/BTL channels and touch points.

Responsibilities

  • Take brand ownership and provide the vision, mission, goals and strategies to match up to
  • Translate brand strategies into brand plans, brand positioning and go-to-market strategies
  • Lead creative development and create motivating stimulus to get targeted population to take action"
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues
  • Oversee marketing and advertising activities to ensure consistency with product line strategy
  • Monitor product distribution and consumer reactions
  • Align the company around the brand's direction, choices and tactics

Need to Have Areas

  • MBA (in relevant Marketing discipline preferred)
  • 4+ years of related marketing experience in FMCG/telco/finance company covering large local or global brand brands
  • Be able to demonstrate strong commercial acumen across everything you do
  • Strong experience in marketing communication and implementation of communication strategies (development of brand DNA, communication development, sponsorships, influencers, various communication channels, media strategy, digital)
  • Understand the business beyond marketing and sales, has worked a matrix like structure in and functionally structured environment
  • Experience driving business results including brand plan development, qualitative and quantitative research, new product and services development
  • Has demonstrated success in challenging and fluid business situations
  • Demonstrate strong presentation skills, targeting a wide audience from customers to internal stakeholders.

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