Senior Content Writer – Cosmetics, Fashion

Job Title: Senior Content Writer – Cosmetics, Fashion & Lifestyle

Location:
Mumbai (On-site)

Salary Range:
Open to negotiate for the right candidate

Experience:
4+ years

About the Role

We are seeking a
senior content writer
with a refined sense of style, storytelling, and creativity to shape the voice of our premium cosmetics, fashion, and lifestyle brand. This role demands more than just writing—it calls for the ability to craft words that inspire, persuade, and elevate.

The ideal candidate will have deep familiarity with the
beauty and fashion ecosystem
, an instinct for
luxury brand communication
, and the ability to transform concepts into
captivating narratives
across digital platforms.

Key Responsibilities

Website & Product Copy

• Create
  compelling product stories
  that highlight benefits, craftsmanship, and innovation with an aspirational tone.
• Write
  luxury-driven category and collection pages
  that inspire trust and guide consumers seamlessly from discovery to purchase.
• Translate complex skincare formulations and fashion elements into
  clear yet sophisticated language
  , balancing science with allure.
• Develop
  hero headlines, microcopy, and brand taglines
  that reinforce exclusivity and elegance.

Blog & Editorial Content

• Produce
  long-form editorial articles
  that position the brand as a thought leader in beauty, skincare, fashion, and lifestyle.
• Write
  trend-driven features
  (e.g., seasonal skincare rituals, luxury fashion inspirations, and clean beauty movements).
• Collaborate with product experts, dermatologists, or stylists to craft
  authority-backed educational content
  .
• Infuse every piece with a
  premium lifestyle lens
  while ensuring SEO best practices for discoverability.

Ad & Campaign Copywriting

• Write
  scroll-stopping ad copy
  for Instagram and YouTube campaigns, blending creativity with conversion.
• Craft
  impactful headlines and CTAs
  for digital campaigns, influencer collaborations, and brand activations.
• Align messaging with
  luxury positioning
  , adapting tone for awareness, engagement, and purchase campaigns.
• Contribute to
  360° campaigns
  , ensuring harmony across ads, banners, social assets, and e-commerce listings.

Social Media Storytelling

• Write
  captivating captions and micro-stories
  for Instagram, YouTube, and other luxury platforms.
• Conceptualize
  narratives around product launches, behind-the-scenes stories, and influencer tie-ups
  .
• Maintain a
  consistent, premium brand voice
  that resonates with aspirational consumers.
• Repurpose long-form content into
  short, engaging posts and reels copy
  that are trend-aware yet timeless.

Other Deliverables

• Craft
  brand brochures, press notes, and newsletters
  with a refined, editorial edge.
• Collaborate with design, marketing, and e-commerce teams to bring campaigns and launches to life.
• Uphold the brand's role as a
  curator of luxury, science, and style
  through every piece of written communication.

Requirements

• Minimum 4 years of experience in
  content writing for cosmetics, fashion, lifestyle, or luxury brands
  .
• Proven portfolio showcasing
  website copy, editorial content, campaigns, and ad storytelling
  .
• Strong understanding of
  SEO and digital content strategy
  , with the ability to integrate keywords seamlessly.
• Mastery in
  tone adaptation
  —aspirational, elegant, and premium across platforms.
• Excellent command of English with impeccable grammar and editing skills.
• A passion for beauty, fashion, and lifestyle, with awareness of
  global trends
  .

Why Join Us?

• Be the
  voice of a premium lifestyle brand
  shaping global narratives in beauty and fashion.
• Work on
  diverse content formats
  —from editorial storytelling to cutting-edge ad campaigns.
• Collaborate with a team that values
  creativity, luxury aesthetics, and innovation
  .
• Enjoy end-to-end ownership of content that directly influences brand perception and growth.