Content Writer

6 days ago

Mumbai, Maharashtra, India Aza Fashions Full time ₹ 6,00,000 - ₹ 8,00,000 per year

Role Overview:

We are looking for a Content Writer with a flair for fashion and storytelling. The ideal candidate should have a strong command over language, a keen sense of style, and a passion for creating compelling content across digital touchpoints — from blogs and website pages to emailers and push notifications.

You will play a key role in shaping Aza's voice, ensuring it stays engaging, aspirational, and true to the brand's identity.

Location
: Prabhadevi (Work from office)

Key Responsibilities:

  • Write, edit, and proofread engaging blogs and website content aligned with SEO and brand tone.
  • Develop high-performing copy for emailers, push notifications, and digital campaigns that drive engagement and conversions.
  • Collaborate with design and marketing teams to conceptualize copy + creative directions for campaigns.
  • Maintain consistent brand voice across all communication channels.
  • Research fashion trends, designer stories, and upcoming collections to create fresh, trend-led narratives.
  • Support product descriptions and landing pages with impactful storytelling.

Requirements:

  • 2–3 years of content writing experience, preferably in fashion, lifestyle, or luxury.
  • Proven experience in writing for blogs, websites, and CRM channels (emailers, WhatsApp, push notifications).
  • Strong understanding of fashion trends, tone, and terminology.
  • Excellent grammar, editing, and proofreading skills.
  • Ability to balance creativity with SEO and marketing objectives.
  • Experience collaborating with design and marketing teams.

Preferred Skills & Experience:

  • Familiarity with tools like Wordpress and CRM platforms.
  • Basic understanding of SEO tools like Ahrefs, SEMrush, or Google Analytics.
  • Experience writing for luxury, designer, or e-commerce brands.
  • Experience writing for international audiences (US, UK, or Middle East) is a plus.
  • A natural sense of aesthetics and passion for luxury fashion communication.
  • Knowledge of content performance metrics — open rates, CTRs, and engagement trends.

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