Copywriter/Content Writer

19 hours ago

Mumbai, Maharashtra, India F Jobs Full time ₹ 3,00,000 - ₹ 6,00,000 per year
Job Title: Content Writer

Company: Fashion TV India Pvt. Ltd.
Location: Santacruz (West), Mumbai
Experience: 0 – 3 Years
Job Type: Full-time
Note: Women & Mumbai-based candidates preferred

About the Company:

Fashion TV India Pvt. Ltd. is the Indian arm of the world's largest fashion and luxury lifestyle media brand — Fashion TV, reaching over 2 billion viewers across 190+ countries. With 28+ years of legacy, Fashion TV has been at the forefront of global luxury media, fashion innovation, and premium content creation.

Role Overview:

We are seeking a creative and fashion-forward Content Writer to conceptualize, write, and manage digital content that reflects the brand's luxury image and aligns with current fashion and lifestyle trends. The role requires a strong understanding of content strategy, storytelling, and digital communication within a fast-paced agency environment.

Key Responsibilities:

  • Develop original, engaging, and trend-driven content for blogs, websites, social media, and digital campaigns.

  • Write fashion-focused articles, brand stories, and editorial features consistent with the Fashion TV tone.

  • Collaborate with designers, photographers, and digital marketing teams to create cohesive campaigns.

  • Research fashion trends, global style movements, and influencer activities for timely and relevant content.

  • Create SEO-optimized content to enhance digital reach and search visibility.

  • Draft captions, ad copies, and taglines for online platforms including Instagram, YouTube, and the brand website.

  • Maintain editorial calendars and ensure timely delivery of content across platforms.

  • Conduct interviews and write features on fashion personalities, influencers, and brands.

  • Review and proofread all content for grammar, tone, and brand consistency.

  • Track performance metrics and adapt content strategies based on analytics and engagement insights.

Requirements:

  • 0–3 years of experience as a Content Writer / Copywriter / Blogger in a Digital Agency, Media, or Fashion Brand.

  • Excellent grasp of fashion, lifestyle, and luxury branding content.

  • Proficiency in digital storytelling, creative writing, and campaign ideation.

  • Strong understanding of SEO, keyword research, and content optimization.

  • Familiarity with CMS tools (WordPress) and digital publishing practices.

  • Exceptional command of English with strong editing and communication skills.

  • Awareness of global and Indian fashion trends and the luxury industry.

  • Ability to manage multiple projects under tight deadlines.

Qualifications:

  • Bachelor's degree in Fashion Communication, Journalism, Mass Communication, English, or related field.

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