Content Writer

17 hours ago

Mumbai, Maharashtra, India ICICI Lombard General Insurance Company Limited Full time ₹ 5,00,000 - ₹ 15,00,000 per year

We have exciting opportunities for the role of Copy Writer.

Interested candidate can share resume to with subject line Copy writer and share below details.

Current Salary

Expectation

Notice Period

Education (Full Time / part Time)

Content Writer/Copywriter

What We're Looking For

A storyteller who can make even complex topics feel simple and engaging. Someone who thrives in a fast-paced, collaborative setup and loves experimenting with tone, wordplay, and new digital formats.

Responsibilities:

  1. Creative Copywriting
    : Write catchy, compelling, and on-brand copy for digital campaigns including ads, app push notifications, web banners, emails, SMS, WhatsApp, and other marketing creatives.
  2. Simplify Complex Topics
    : Translate insurance-related concepts into clear, accessible, and customer-friendly language that builds trust and understanding.
  3. Long-form & Thought Leadership Support
    : Assist in drafting long-form articles, blogs, and white papers that reflect industry insights and brand expertise.
  4. Collaboration & Campaign Alignment:
    Partner with marketing, design, and product teams to develop content that aligns with campaign goals, visual direction, and brand voice.
  5. Content Strategy Support:
    Contribute ideas and execute content plans as part of larger campaigns and editorial calendars.
  6. SEO & Performance Writing:
    Write content optimized for search and digital performance — ensuring discoverability without compromising creativity.
  7. Quality & Consistency
    : Maintain high standards of grammar, tone, and style across all written materials.
  8. Trend Monitoring
    : Stay updated with industry trends, customer behaviour, and competitor content to bring fresh ideas to the table.
  9. Project Coordination
    : Manage multiple content requests, ensuring timely delivery and adherence to briefs.

Qualifications:

  1. Bachelor's degree in Journalism, Communications, Marketing, or a related field.
  2. 3–5 years of experience in content writing, preferably in insurance, finance, or digital marketing.
  3. Strong writing and editing skills with a portfolio showcasing diverse content formats.
  4. Familiarity with SEO, keyword research, and content performance metrics.
  5. Ability to work independently and collaboratively in a fast-paced environment.
  6. Experience with content management systems (CMS), project tracking tools, and editorial workflows is a plus
  7. Exposure to content creation for new-age brands, make-up/fashion industry, fast commerce, or app-first non-BFSI segments is a strong advantage

Regards,

Saba

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