Senior Content Writer

Job Title: Senior Content Writer Cosmetics, Fashion & Lifestyle

Location: Mumbai (On-site)

Salary Range: Open to negotiate for the right candidate

Experience: 4+ years

About the Role

We are seeking a senior content writer with a refined sense of style, storytelling, and creativity to shape the voice of our premium cosmetics, fashion, and lifestyle brand. This role demands more than just writingit calls for the ability to craft words that inspire, persuade, and elevate.

The ideal candidate will have deep familiarity with the beauty and fashion ecosystem, an instinct for luxury brand communication, and the ability to transform concepts into captivating narratives across digital platforms.

Key Responsibilities

Website & Product Copy

• Create compelling product stories that highlight benefits, craftsmanship, and innovation with an aspirational tone.
• Write luxury-driven category and collection pages that inspire trust and guide consumers seamlessly from discovery to purchase.
• Translate complex skincare formulations and fashion elements into clear yet sophisticated language, balancing science with allure.
• Develop hero headlines, microcopy, and brand taglines that reinforce exclusivity and elegance.

Blog & Editorial Content

• Produce long-form editorial articles that position the brand as a thought leader in beauty, skincare, fashion, and lifestyle.
• Write trend-driven features (e.g., seasonal skincare rituals, luxury fashion inspirations, and clean beauty movements).
• Collaborate with product experts, dermatologists, or stylists to craft authority-backed educational content.
• Infuse every piece with a premium lifestyle lens while ensuring SEO best practices for discoverability.

Ad & Campaign Copywriting

• Write scroll-stopping ad copy for Instagram and YouTube campaigns, blending creativity with conversion.
• Craft impactful headlines and CTAs for digital campaigns, influencer collaborations, and brand activations.
• Align messaging with luxury positioning, adapting tone for awareness, engagement, and purchase campaigns.
• Contribute to 360 campaigns, ensuring harmony across ads, banners, social assets, and e-commerce listings.

Social Media Storytelling

• Write captivating captions and micro-stories for Instagram, YouTube, and other luxury platforms.
• Conceptualize narratives around product launches, behind-the-scenes stories, and influencer tie-ups.
• Maintain a consistent, premium brand voice that resonates with aspirational consumers.
• Repurpose long-form content into short, engaging posts and reels copy that are trend-aware yet timeless.

Other Deliverables

• Craft brand brochures, press notes, and newsletters with a refined, editorial edge.
• Collaborate with design, marketing, and e-commerce teams to bring campaigns and launches to life.
• Uphold the brand's role as a curator of luxury, science, and style through every piece of written communication.

Requirements

• Minimum 4 years of experience in content writing for cosmetics, fashion, lifestyle, or luxury brands.
• Proven portfolio showcasing website copy, editorial content, campaigns, and ad storytelling.
• Strong understanding of SEO and digital content strategy, with the ability to integrate keywords seamlessly.
• Mastery in tone adaptation—aspirational, elegant, and premium across platforms.
• Excellent command of English with impeccable grammar and editing skills.
• A passion for beauty, fashion, and lifestyle, with awareness of global trends.

Why Join Us?

• Be the voice of a premium lifestyle brand shaping global narratives in beauty and fashion.
• Work on diverse content formats—from editorial storytelling to cutting-edge ad campaigns.
• Collaborate with a team that values creativity, luxury aesthetics, and innovation.
• Enjoy end-to-end ownership of content that directly influences brand perception and growth.