Marketing Specialist

Role
: Marketing Specialist (B2B| SaaS | India Market)

Location
: Mumbai

Experience
: 2-5 years

Reporting to
: Founder

Type
: Full-time

Introduction
$11 trillion of money flows every year between companies in India. It typically takes avg. 70 days for a business to get paid, and it's increasing 5% every year. Formal funding options are limited, and cover < 5% of the addressable market.

We are building India's largest B2B Payments Platform that transforms how businesses pay and get paid. Our award-winning platform already processes INR 20,000+ Crores of invoices every month, across 300,000 MSMEs and 1200+ corporates; with 30+ lenders plugged in for credit.

Globally, companies in this space, like Coupa, , Melio, C2FO, Tipalti, have witnessed tremendous success over the past decade doing $ Billion+ disbursements weekly and cumulatively valued over $50 Billion.

You will join our core team that currently consists of ex-BCG and ISB / IIM alumni with a team of industry veterans serving on the advisory board. We are backed by Elevation Capital (one of the most successful VCs in India) and General Catalyst ($15 Billion+ global fund, and early investors in Stripe, Airbnb etc.). We share our lineage with HCS, a 25 year old investment bank and a registered NBFC. We are a team of passionate problem solvers and we're building a technology company with a strong product innovation mindset.

We are looking for someone who loves a challenge, is ambitious, super tenacious and persistent. S/he is a self-starter, thrives in a dynamic, small start-up environment, has a knack for understanding customer needs, and is result-oriented. If you check these boxes - we want to talk to you

Role Overview
You'll be a one-person army responsible for owning and executing our entire B2B marketing strategy. From crafting compelling messaging to running campaigns, building our brand, and experimenting with AI tools — you'll do it all.

This is a high-impact, entrepreneurial role for someone who thrives in ambiguity, loves learning, and is excited by the idea of taking ownership of multiple initiatives in marketing

Key Responsibilities

• Strategy & Planning

• Develop and execute a B2B marketing roadmap tailored to Indian corporates.

• Collaborate with founders and sales to align marketing efforts with business goals.

• Campaign Management

• Plan and run integrated marketing campaigns (email, LinkedIn, webinars, performance marketing, etc.).

• Set up and manage lead nurturing and demand generation funnels.

• Content Creation

• Write and oversee content for blogs, case studies, landing pages, emailers, and sales collateral.

• Work with freelancers/designers when needed.

• Digital & Performance Marketing

• Run and optimize paid campaigns on LinkedIn and Google Ads.

• Own SEO/SEM efforts and web analytics.

• AI-Powered Marketing

• Leverage AI tools (like ChatGPT, Jasper, HubSpot AI, etc.) for content creation, automation, analytics, and personalization.

• Stay ahead of the curve in marketing technology and apply innovations practically.

• Brand & Thought Leadership

• Position the company as a trusted SaaS partner to Indian corporates.

• Identify speaking opportunities, partnerships, and industry events.

• Metrics & Reporting

• Define KPIs and regularly report on campaign performance and marketing ROI.

What We're Looking For

• 2-5 years of experience in B2B marketing, preferably in a SaaS or Fintech company.
• Strong problem solving and customer-empathy
• Prior experience marketing to Indian enterprises or corporates is a big plus.
• Strong generalist who is hungry to grow and hands-on in execution
• Excellent written and verbal communication skills.
• Demonstrated experience with marketing automation, AI tools, and performance marketing.
• Hustle, ownership, and the ability to juggle multiple projects independently.
• A growth mindset and deep curiosity — you learn fast and adapt faster.

Bonus Points If You Have

• Experience working in an early-stage startup environment.
• Familiarity with Marketing tools
• Worked with leadership directly

Why Join Us?

• Opportunity to lead high impact areas of the marketing function and create a distinct brand in the market
• Work directly with the founders and shape the company's growth journey.
• Fast-paced, flexible, and learning-first work environment.
• Exposure to cutting-edge AI tools and modern B2B marketing practices.

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