Area Channel Sales Manager

1 week ago

Lucknow Mumbai Surat, India Benson Polymers Ltd Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Candidates must come from one of these industries: Adhesives / Paints & Coatings / Industrial Tools (Hand & Power Tools) / Building Materials / Polymers / Woodworking / Metal Fabrication / Ceramics / Pipes & Fittings

No of Openings : 03

Location : Surat / Lucknow / Mumbai

Core Responsibilities

1. Channel Partner Lifecycle Management

  • Identify, recruit, onboard, and train channel partners especially distributors in hardware, adhesives, paints, tools, building materials, polymers, woodworking, metal fabrication, ceramics, and pipe & fittings.
  • Build and nurture long-term partnerships, forging trust and driving shared business goals.

2. Strategy & Field Execution

  • Develop and deploy territory-specific channel sales strategies aligned with company targets and market dynamics.
  • Lead the creation of beat plans (daily/weekly routing) to enhance FSE coverage. Monitor FSE performance, iterate plans, and ensure maximum territory effectiveness.

3. Performance Tracking & Reporting

  • Track, analyze, and report on channel metrics, maintaining oversight of FSE performance and distributor ROI.
  • Provide insights and feedback to channel partners, and work cross-functionally with internal teams to support product launches, marketing campaigns, and inventory planning.

4. Team Leadership & Training

  • Manage and mentor a field sales team of up to 15 FSEssetting expectations, providing guidance, and evaluating performance.
  • Ensure partners are well-equipped with product knowledge, sales tactics, and promotional materials.

Qualifications & Experience

  • Education: Graduate or Post-Graduate in any discipline.
  • Experience: 8–20 years in field/channel sales with at least 5 years as ASM or equivalent managing teams of up to 15.
  • Relationship Assets: Strong database and existing networks with hardware retailers and distributors.

Must-Have Competencies

  • Proven channel partner development & management skills.
  • Strong analytical mindset, with the ability to dissect sales data, evaluate performance, and optimize strategies.
  • Excellent leadership, communication, and training skills.
  • Proficiency in CRM systems, beat planning tools, and sales forecasting methodologies.
  • Ready for frequent regional travel and hands-on field engagement.

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