Area Sales Manager

We are hiringPosition: Area Sales Manager – General Trade, Consumer Care Division (CCD)Location: SuratReporting to: Regional Sales ManagerIndustry: FMCGWhy Join Us?- We are one of the leading and fastest growing FMCG companies dealing in cosmetics, personal care and healthcare in India.- Collaborate with passionate teams in a growth-focused environment.About the jobWe are looking for a high-performing Area Sales Manager (ASM) to lead channel strategy, sales execution, and team management for our Consumer Care – General Trade Division. If you have strong FMCG experience and a passion for building winning markets, we would love to connectYour responsibilities will include:Sales Planning & Execution- Develop and implement sales plans aligned with company strategy to achieve area sales targets.- Manage effective product routing to maximize availability and reduce logistics costs.- Ensure all sales activities adhere to allocated budgets and trade marketing guidelines.Channel & Market Development- Expand market growth through management and development of Distributors, Retailers, and Stockists- Execute trade promotions and customer engagement schemes to drive business growth- Identify and recommend new product opportunities or improvements based on market insights and competitor activity.Sales Performance Improvement- Enhance forecast accuracy and implement Go-To-Market (GTM) strategies.- Improve distributor and field force efficiency through automation and capability building.- Support new product launches and promotional activities to strengthen brand positioning.- Plan and implement SKU and Distributor wise - Coverage, Reach and Strike Rate (CRS) norms for the month – using them to achieve brand and product-level sales goalsMarket Intelligence & Reporting- Analyse sales data and provide actionable insights to the Regional Sales Manager- Monitor competition and provide feedback for counter-strategies to Regional Sales ManagerOperational Efficiency- Ensure stock availability and hygiene across the distribution network.- Coordinate with depots for smooth stock movement, hygiene, timely product delivery and claim settlements.- Address and resolve damage claims arising during in-transit movement of goods.Team Leadership- Manage and lead a team of Area Sales Executives and Market Reps- Train and develop team members to ensure capability enhancement and performance delivery.What we are looking for?- 5–7 years of FMCG sales experience, with at least 3-4 years in ASM role in General Trade (CCD)- Proven expertise in driving the sales strategies through efficient channel management and sales management for achievement of the sales and distribution targets for the assigned territory.- Proficiency in MS Excel, PowerPoint- MBA/PGDM in Marketing, Sales, or Business ManagementWhat will make you successful?- Effective Sales Planning – Skilled in proactively developing and executing monthly and quarterly sales plans, ensuring alignment between team objectives and broader business goals.- Solid Channel Management – Proven ability to build and sustain strong partnerships with distributors, stockists, and retailers to drive product availability and maximize market coverage.- Expertise in Trade Marketing Scheme Execution – Well-versed in interpreting, and executing trade-marketing initiatives that effectively engage channel partners and boost in-market performance.- Digital Proficiency – Adept at leveraging sales force automation tools, distribution management systems, and data analytics to enhance operational efficiency and field effectiveness.- Results-Orientation – Consistently delivers or exceeds performance targets, driven by a strong sense of accountability and business ownership.- Strong Communication & Influence – Excellent at engaging and influencing cross-functional teams, internal stakeholders, and external partners to align efforts and drive outcomes.- Commercial Acumen – Combines sales expertise with a solid understanding of profitability, cost control, and operational levers to ensure sustainable business growth.- Effective Team Leadership – Capable of leading, motivating, and developing sales teams to achieve high performance and meet business objectives.Ready to Make an Impact?Apply now