Influencer Marketing Executive

5 days ago

Delhi, Delhi, India PanScience Innovations (PSI) Full time

About the Role

We are looking for a creative, detail-oriented, and execution-focused marketing professional to drive our Influencer Marketing and WhatsApp Marketing initiatives. The ideal candidate will have hands-on experience in managing creator partnerships, executing campaigns end-to-end, and boosting engagement and conversions through WhatsApp.

Key Responsibilities

  1. Influencer Marketing

  2. Plan and execute influencer campaigns across Instagram, YouTube, and other platforms.

  3. Identify relevant influencers based on brand goals, audience fit, and campaign budgets.
  4. Manage outreach, negotiations, onboarding, and coordination with creators and agencies.
  5. Oversee product seeding, content briefs, timelines, and delivery of creative assets.
  6. Track campaign metrics and prepare performance reports.
  7. Build long-term relationships with influencers, creators, and talent managers.
  8. Stay updated on emerging trends, formats, and creator categories.

2. WhatsApp Marketing

  • Develop and execute WhatsApp marketing strategies, including broadcasts, automation flows, and customer engagement journeys.
  • Manage end-to-end workflows such as audience segmentation, drip campaigns, message sequencing, and scheduling.
  • Coordinate with creative teams to plan and produce compelling WhatsApp content, including text, creatives, videos, and interactive messages.
  • Track and analyze key performance metrics such as delivery rates, CTRs, read ratios, conversations, and conversions to optimize results.
  • Work closely with tech teams to implement and manage chatbots, API integrations, automation rules, and support workflows.
  • Ensure all communication adheres to brand tone, compliance standards, and platform guidelines.
  • Continuously test new formats, messaging styles, and engagement ideas to improve campaign performance and user experience.
  • Maintain updated tracking dashboards and prepare reports for all WhatsApp campaigns.

Requirements

  • 2–4 years of experience in Influencer Marketing, WhatsApp Marketing, or Digital Campaign Management.
  • Strong understanding of social media platforms, creator ecosystems, and WhatsApp automation tools.
  • Demonstrated ability to independently plan, execute, and report on marketing campaigns.
  • Experience working with cross-functional teams across content, design, product, and sales.
  • Strong analytical skills with the ability to interpret insights, optimize performance, and maintain accurate trackers and dashboards.
  • Ability to manage budgets and ensure efficient use of resources.
  • Excellent communication, negotiation, and stakeholder management skills.
  • Capable of managing multiple projects with strong prioritization.
  • Creative thinker with problem-solving abilities and attention to detail.
  • Comfortable working in a fast-paced, dynamic environment.

Why Join Us?

  • Opportunity to work closely with creators, influencers, and digital-first brands.
  • Fast-paced and collaborative work culture.
  • High-ownership role with strong learning and growth potential.
  • Exposure to both brand-building and performance-driven marketing.

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