Influencer Marketing Executive

2 weeks ago

Delhi, Delhi, India Marketingmasalaa Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role Overview

We are looking for a dynamic and detail-oriented Influencer Marketing Executive to join our growing team. The ideal candidate should have hands-on experience in managing influencer campaigns, from strategy and talent selection to execution and reporting. You'll be responsible for driving brand campaigns that engage audiences and deliver measurable results.

Key Responsibilities

  • Plan, execute, and manage influencer marketing campaigns across platforms (Instagram, YouTube, X, LinkedIn, etc.)
  • Identify and onboard relevant influencers that align with brand goals and target audience
  • Develop creative campaign briefs and communicate deliverables clearly to influencers
  • Negotiate deliverables, timelines, and compensation with creators or talent managers
  • Coordinate between clients, influencers, and internal teams for smooth execution
  • Track campaign performance metrics (reach, engagement, conversions) and prepare post-campaign reports
  • Stay updated with emerging influencer trends, new platforms, and creator communities
  • Build and maintain strong relationships with influencers and content creators

Requirements

  • Minimum 1 year of experience in influencer marketing (agency experience is a must)
  • Strong understanding of influencer platforms, campaign analytics, and social media ecosystems
  • Excellent communication, negotiation, and coordination skills
  • Ability to multitask and manage multiple campaigns simultaneously
  • A creative mindset with a passion for content, pop culture, and social trends

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