Product Marketing Specialist

5 days ago


Verna, Goa, India SIVA Inotec Ltd. Full time ₹ 5,00,000 - ₹ 7,00,000 per year

Minimum 6- 8 years of experience in marketing, with proven experience managing a product line or vertical independently.

Key Responsibilities:

  • Own the marketing strategy and execution for a dedicated product line, driving campaigns from concept to result.
  • Plan and execute integrated marketing campaigns, including email marketing, paid ads, LinkedIn outreach, content, and offline collaterals.
  • Create and manage brochures, flyers, product datasheets, and presentations (basic design proficiency required).
  • Lead digital campaigns using Google Ads, LinkedIn Ads, and other platforms, including audience targeting and performance optimization.
  • Develop product positioning, messaging, and go-to-market strategies in alignment with product and sales teams.
  • He/she should also be able to organize webinars with customers and potential clients to promote the product line and generate leads
  • Track KPIs, analyze data, and prepare performance reports with insights for continuous improvement.
  • Stay on top of industry trends, competitors, and customer needs to shape relevant marketing strategies.
  • Work closely with cross-functional teams to ensure brand consistency and maximize impact.

Job Types: Full-time, Permanent

Pay: ₹500, ₹700,000.00 per year

Benefits:

  • Health insurance
  • Paid sick time
  • Provident Fund

Work Location: In person



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