
Product Marketing Specialist
5 days ago
Minimum 6- 8 years of experience in marketing, with proven experience managing a product line or vertical independently.
Key Responsibilities:
- Own the marketing strategy and execution for a dedicated product line, driving campaigns from concept to result.
- Plan and execute integrated marketing campaigns, including email marketing, paid ads, LinkedIn outreach, content, and offline collaterals.
- Create and manage brochures, flyers, product datasheets, and presentations (basic design proficiency required).
- Lead digital campaigns using Google Ads, LinkedIn Ads, and other platforms, including audience targeting and performance optimization.
- Develop product positioning, messaging, and go-to-market strategies in alignment with product and sales teams.
- He/she should also be able to organize webinars with customers and potential clients to promote the product line and generate leads
- Track KPIs, analyze data, and prepare performance reports with insights for continuous improvement.
- Stay on top of industry trends, competitors, and customer needs to shape relevant marketing strategies.
- Work closely with cross-functional teams to ensure brand consistency and maximize impact.
Job Types: Full-time, Permanent
Pay: ₹500, ₹700,000.00 per year
Benefits:
- Health insurance
- Paid sick time
- Provident Fund
Work Location: In person
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