Meta Ads Specialist

3 days ago

Greater Kolkata Area, India GTech Web Solutions Pvt. Ltd. Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Role Summary:

We're seeking a results-driven Meta Ads Specialist to join our marketing team at Gtech Web Solutions . You'll own the planning, execution, optimisation, and reporting of advertising campaigns on the Meta platform (Facebook & Instagram), driving brand awareness, engagement, leads, or sales, depending on business goals .

Key Responsibilities:

Develop comprehensive ad strategies on Meta's platforms aligned with marketing objectives

Set up, launch, and manage Meta ad campaigns (campaign structure, ad sets, creatives, placements, targeting)

Conduct audience research and segmentation to define target groups and optimise reach

Collaborate with creative/content teams to develop compelling ad creatives and copy

Monitor campaign performance (CPC, CTR, CPA, ROAS, etc.), reporting on metrics and deriving insights

Perform A/B testing (creative, audience, placement, bidding strategies) to refine campaigns

Set up tracking and attribution mechanisms (Meta Pixel, Conversions API, custom events) to measure campaign impact

Manage ad budgets, pacing spend efficiently, and scaling top-performing campaigns

Stay updated with Meta's platform changes, ad policies, social media trends, and best practices

Prepare regular performance reports and present insights, recommendations, and optimisation plans to stakeholders

Required Skills & Qualifications:

Mandatory:

2+ years of experience managing paid social campaigns on Meta (Facebook/Instagram)

Strong proficiency with Meta Ads Manager, Meta Business Manager, tracking tools, attribution modelling

Demonstrable ability to drive measurable results (leads, conversions, ROAS) from Meta platforms

Analytical mindset: experience interpreting campaign data, spotting trends, optimising accordingly

Creative capability: able to craft/adapt ad copy, work with visuals, collaborate for high-engagement creatives

Excellent communication and teamwork skills; able to collaborate cross-functionally and present insights clearly

Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)

Preferred / Nice-to-Have:

Experience in e-commerce, SaaS, or lead-generation campaigns

Experience with multi-platform paid advertising (e.g., Google Ads, LinkedIn Ads)

Experience in managing higher ad spend budgets or scaling campaigns globally

Familiarity with custom audience creation, retargeting strategies, event-tracking, and conversion optimisation

Apply Now:

If you're a motivated and experienced Meta Ads Specialist, we'd love to hear from you

Send your resume:

Call: HR Rakhi

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