Influencer Marketing Specialist

1 day ago

Noida, Uttar Pradesh, India Mad Influence Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Welcome to
Mad Influence,
a 360-degree influencer marketing agency based in Noida. We specialize in creating impactful campaigns by connecting talented influencers, content creators, and brands globally. With a track record of successful collaborations with industry giants, we offer comprehensive services from campaign management to media buying.

Role Description

This is a full-time on-site role for an
Influencer Marketing Specialist
at Mad Influence in Noida. The associate will be responsible for managing daily influencer marketing activities and coordinating & executing brand campaigns.

Basic KRA's include:

  • Take the onus of conceptualizing and delivering successful influencer marketing campaigns
  • Building relationships and on-boarding influencers and thought leaders.
  • Strong understanding of influencer marketing strategies and best practices
  • Excellent communication and negotiation skills to build and maintain relationships with influencers
  • Ability to analyze data and track campaign performance using analytics tools
  • Creative thinking and the ability to develop engaging campaign concepts
  • Maximize network and reach by being a part of the influencer universe i.e. attending events, conferences, talks etc.
  • Do a thorough top to bottom analysis of target audience, the bigshots of the influence industry and the trends that affect the final decision of users
  • Monitor new and emerging trends in the industry, media landscape.

Mandatories Required:

  • Strong understanding of metrics and quantitative analysis.
  • Working knowledge of influencer landscape across all social media platforms.
  • Must be able to work collaboratively across multiple departments and teams.
  • Outstanding analytical, interpersonal, and organizational skills.
  • Proven track record in outreach campaign strategies.
  • 2 to 3 years' experience in the influencer marketing industry is a plus

Work Location : Sector -1, Noida (on site, full time)

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