Cluster Manager – General Trade, Bangalore

2 days ago

Bengaluru, Karnataka, India Manjilas Food Tech Pvt Ltd(Double Horse) Full time ₹ 7,00,000 - ₹ 11,00,000 per year

Role Overview

The Cluster Manager will be responsible for driving primary and secondary sales across general trade outlets in Bangalore city. The role includes managing a team of ASEs and Merchandisers, strengthening distributor relationships, improving market execution, and delivering monthly revenue, visibility, and distribution targets.

Key Responsibilities

1. Sales & Business Development

  • Achieve monthly, quarterly, and annual primary & secondary sales targets.
  • Drive numeric and weighted distribution across GT outlets.
  • Expand retail footprint through new outlet activation and product placement.

2. Distributor Management

  • Manage distributor operations including stock forecasting, claim settlements, and ROI monitoring.
  • Ensure timely order booking, billing, and replenishment.
  • Track stock hygiene, ageing, and ensure healthy inventory levels.

3. Team Management

  • Lead and motivate a team of ~10 (ASEs + Merchandisers).
  • Conduct regular market visits, joint working, and on-the-job coaching and ensure that 25 Bill cuts, 12 line cuts and 85% productivity is ensured for each asset.
  • Set daily/weekly targets for ASEs and review performance.
  • Train the team on product knowledge, sales processes, and in-store execution standards.

4. Market Execution

  • Ensure perfect store standards: visibility, planogram compliance, POS deployment.
  • Track merchandising activities across top outlets.
  • Monitor competition activities, pricing, and trade promotions.

5. Planning & Reporting

  • Prepare beat plans, route audits, and market coverage plans.
  • Analyse sales data to identify gaps and opportunities.
  • Share daily, weekly, and monthly MIS reports with leadership.

Key Skills & Competencies

  • Strong knowledge of general trade operations in Bangalore.
  • Proven experience managing GT teams and distributors.
  • Excellent communication, negotiation, and leadership skills.
  • Ability to work under pressure and meet targets.
  • Proficiency in MS Excel, reporting tools, and CRM/SFA apps.

Qualifications & Experience

  • Graduate / MBA preferred.
  • 7 to 12 years of FMCG sales experience in General Trade.
  • Minimum 4 years in a supervisory or team-handling role.
  • Strong understanding of Bangalore market geography and GT channel dynamics
  • Knowledge of regional language + Malayalam is apart from English is preferrred

Job Types: Full-time, Permanent

Pay: ₹70, ₹100,000.00 per year

Benefits:

  • Health insurance
  • Provident Fund

Work Location: In person

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