Trade Marketing Executive- Bangalore

3 days ago


Bengaluru, Karnataka, India Unibic Cookies Full time ₹ 4,00,000 - ₹ 6,00,000 per year

Objective of the role: Plan & Execute Trade Marketing activities to build Brand Awareness/Recall/Loyalty and to increase market share

Key Responsibilities :

  • Understand the Business objectives, opportunities & challenges to develop TM initiatives in coordination with regional sales team & central TM team.
  • Custodian of Sales performance parameters, analysis & contributor to action plans
  • Develop impactful promotional partnerships & mechanisms for trade partners & consumers like Distributor/Retailer loyalty programs etc.
  • New Product Launch Execution
  • Anchor all promotional, Display, POS activities at local level In shop Activation. Monitor adherence to placement & merchandising norms through regular Market audits.
  • Trade Activity & Event Calendar identify & participate in events/forums.
  • Competition activity information

Vendor management

KRA:

  • Primary Sales
  • New Launches
  • Sampling
  • Planning & execution of TM Calendar
  • Store Visibility & Activation
  • Trade Engagement programs

Note:

  • One TME role for KA + APTG, headquartered in Bangalore.


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