Brand Marketing Associate
2 weeks ago
Job Title: Brand Marketing Associate
Location: Chennai
Number of Openings:
01
Years of Experience: 1 to 3
Budget: 5 LPA
About GUVI:
GUVI HCL is a leading EdTech company incubated by IIT Madras and IIM Ahmedabad, and acquired by the HCL Group in 2022. Since 2014, we've been committed to making technology learning accessible through industry-relevant training in multiple Indian languages. Our mission is to bridge the employability gap by empowering learners with practical tech skills across India.
Key Responsibilities:
● Own all Tamil communication across branding, growth, and event campaigns—from concept to delivery.
● Develop scripts and dialogues for brand films, ad films, digital videos, and influencer-led content in Tamil.
● Write and localize Tamil content for brand campaigns, banners, social media posts (non-performance), landing pages, emailers, and video messaging.
● Create Tamil messaging for event promotions, invites, stage scripts, announcements, and engagement activities.
● Collaborate with brand, creative, and event teams to ensure Tamil communication reflects the correct tone, clarity, and cultural relevance.
● Review, edit, and quality-check all Tamil content produced by internal teams or external partners.
● Understand audience insights from the Tamil-speaking market and shape communication accordingly.
● Ensure brand consistency across all Tamil communication touchpoints.
Required Qualifications & Skills:
● Native-level fluency in written and spoken Tamil.
● Strong ability to write crisp, engaging, and culturally resonant Tamil copy.
● Experience in scriptwriting, content writing, or brand communication in Tamil.
● Understanding of brand storytelling and communication frameworks.
● Ability to work cross-functionally and provide clear briefs and feedback.
● Attention to detail and strong brand alignment.
● Basic proficiency in English for internal coordination.
Good to Have:
● Experience writing for ad films or promotional videos.
● Familiarity with youth-oriented or education/tech brands.
● Ability to ideate and contribute to creative concepts.
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