Field Sales Executive

Company Overview: INNOVEL was established in 2002 with the vision of becoming a premier Renewable Energy Company. Over time, our scope has broadened to encompass Solar Solutions, Smart Meter Technology, along with MEPC and EPC Services.

INNOVEL provides end-to-end Engineering, Procurement, and Construction (EPC) services for renewable energy and infrastructure projects. Our EPC solutions ensure seamless project executionfrom initial design and engineering to procurement of high-quality materials and timely construction. We specialize in delivering turnkey projects with a strong emphasis on efficiency, cost optimization, and adherence to international standards.

Our Mechanical, Electrical, Plumbing, and Civil (MEPC) services cover the complete lifecycle of building and industrial systems. We integrate sustainable and energy-efficient solutions into every project, ensuring optimal performance and compliance with regulatory requirements.

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Job Summary: The B2C Solar Executive is responsible for leading and driving residential solar sales performance. They focus on maximizing revenue by managing a team of sales consultants, developing market strategies, and overseeing the entire B2C sales pipeline, from customer acquisition to contract finalization. The executive is accountable for achieving sales targets, maintaining high customer satisfaction, and ensuring compliance with all regulatory standards in the delivery of solar energy solutions to homeowners.

Role & responsibilities:

• Revenue & Quota Attainment: Achieve or exceed monthly/quarterly sales targets for residential solar installations.
• Customer Acquisition: Drive new homeowner sign-ups and expand the customer base within the designated territory.
• Sales Pipeline Management: Maintain a high-quality, sufficient pipeline of qualified leads and successful conversions.
• Deal Closing Rate: Maximize the percentage of proposals converted into signed contracts.
• Customer Satisfaction: Ensure a high level of post-sale customer satisfaction and minimal cancellations.
• Team Performance: Recruit, train, and coach the sales team to ensure individual target achievement and high productivity.
• Process Efficiency: Utilize CRM tools effectively and ensure the sales process (from site assessment to contract) is efficient and compliant.

Preferred candidate profile:

Financial & Outcome KPIs (Lagging)

• Monthly/Quarterly Revenue: Total generated revenue from closed sales.
• Average Deal Size (ADS): The average dollar value of each closed contract.
• Win Rate / Proposal-to-Close Rate: Percentage of presented proposals that result in a signed contract.

Customer Acquisition Cost (CAC): The total sales and marketing spend divided by the number of new customers.

Activity & Efficiency KPIs (Leading)

• Lead-to-Appointment Rate: Percentage of new leads converted into qualified sales meetings/site visits.
• Pipeline Velocity: How quickly a lead moves from initial contact to a closed deal.
• Team Quota Attainment: Percentage of the team meeting or exceeding their individual sales targets.

Customer & Quality KPIs

• Cancellation Rate: Percentage of signed contracts that are cancelled before installation.
• Net Promoter Score (NPS): Customer rating of likelihood to recommend the company/product.
• Referral Rate: Percentage of new business generated through customer referrals.

Qualifications & Experience:

• Education: Bachelor's degree (any field) OR MBA (in a relevant field like Sales, Marketing, or Business).
• Experience: Minimum 2-3 years in a direct sales or business development.

Technical Skills:

• Sales Process Management: Proficiency in the full sales cycle (prospecting, pitching, negotiation, closing).
• CRM Software: Experience using Customer Relationship Management (CRM) tools for pipeline tracking and reporting.
• Business Reporting: Ability to gather and analyse sales data to forecast and measure KPIs.
• Industry Knowledge: Familiarity with the relevant product/service/market.

Soft Skills:

• Communication: Strong verbal and written skills for clear, persuasive internal and external interactions.
• Multitasking/Prioritization: Demonstrated ability to manage multiple projects, leads, and administrative tasks simultaneously under pressure.
• Adaptability & Flexibility: Willingness to travel frequently and adjust work schedule/approach based on business needs and client locations.
• Negotiation & Persuasion: Skill in handling objections and driving deals to a successful close.