graphic designer cum digital marketing

20 hours ago

Kollam, Kerala, India Alpha Heal Full time ₹ 25,000 - ₹ 6,00,000 per year

We are looking for a talented and creative Graphic Designer cum Digital Marketing Executive to join our aesthetic clinic team. This hybrid role is ideal for someone passionate about beauty, skincare, and wellness, and who can bring our brand to life visually and digitally. The ideal candidate will have strong design skills and hands-on experience in executing digital marketing strategies tailored to the aesthetics and cosmetic industry.

Key Responsibilities:Graphic Design (Visual Branding & Promotions):

  • Design high-quality visuals for social media platforms (Instagram, Facebook, YouTube, etc.) aligned with the clinic's aesthetic and branding.
  • Create marketing materials including brochures, flyers, banners, posters, digital ads, treatment menus, and event invitations.
  • Edit before-and-after images and videos for treatments while maintaining authenticity and clarity.
  • Develop creative assets for promotions, product launches, campaigns, and testimonials.
  • Ensure consistent brand identity across all visual content, both online and offline.

Digital Marketing (Online Presence & Engagement):

  • Plan, schedule, and manage social media posts using tools like Meta Business Suite or similar.
  • Run and optimize paid ad campaigns on Facebook, Instagram, and Google Ads focused on lead generation and client acquisition.
  • Monitor and grow social media engagement through stories, reels, posts, and collaborations.
  • Work with the clinic team to promote new services, offers, events, or product launches.
  • Send out newsletters or promotional emails using platforms like Mailchimp or similar.
  • Track campaign performance, analyze metrics, and generate monthly reports.

Requirements:Skills:

  • Proficiency in Adobe Photoshop, Illustrator, Canva, or similar design tools.
  • Strong knowledge of social media platforms, Meta Ads Manager, Google Ads, and basic SEO.
  • Video editing skills for creating short-form content (Reels, YouTube Shorts, etc.) are a plus.
  • Understanding of branding, luxury aesthetics, and customer preferences in the beauty industry.
  • Excellent communication skills with a good eye for detail and visual storytelling.

Qualifications:

  • Bachelor's degree or diploma in Graphic Design, Digital Marketing, Communications, or a related field.
  • 1–3 years of experience in a similar role (experience in beauty, wellness, or aesthetics industry preferred).
  • Strong portfolio showcasing both design work and digital marketing campaign success.

Job Type: Full-time

Pay: From ₹25,000.00 per month

Work Location: In person

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