Area Sales Manager

1 week ago

Madurai Sivaganga Virudhunagar, India KLRF Ltd Full time ₹ 5,00,000 - ₹ 25,00,000 per year

Position: Area Sales Manager Sales (Commodity Foods)

Products: Atta, Maida, Sooji

Experience: 10 to 15 Years

Qualification: Any Degree

Job Locations: Madurai / Ramnad / Virudhunagar / Sivagangai

Job Responsibilities:

  • Sales & Business Development

  • Achieve monthly, quarterly, and annual sales targets for assigned regions.

  • Drive secondary and primary sales for atta, maida, and sooji products.

  • Expand market penetration through new distributors, wholesalers, and retail outlets.

  • Channel & Distribution Management

  • Build and manage a strong distribution network.

  • Monitor stock availability, order placements, and supply chain efficiency.

  • Ensure distributors ROI and timely claims settlement.

  • Market Expansion & Competitor Analysis

  • Identify new business opportunities and untapped markets.

  • Track competitor pricing, schemes, and strategies to ensure competitive edge.

  • Plan regional promotional activities and product visibility campaigns.

  • Team & Dealer Management

  • Manage and motivate sales officers, field staff, and distributor salesmen.

  • Conduct regular market visits to support field teams and resolve trade issues.

  • Organize dealer/distributor meetings to strengthen relationships.

  • MIS & Reporting

  • Prepare weekly/monthly sales reports and market feedback.

  • Provide insights on customer behaviour, competitor moves, and product acceptance.
  • Ensure timely submission of sales forecasts and territory performance reviews.

Candidate Profile:

  • Proven experience as ASM in commodity food products (Atta, Maida, Sooji, Sugar, Oil, etc.).
  • Strong expertise in channel sales, distribution handling, and trade marketing.
  • Excellent negotiation, communication, and leadership skills.
  • Willingness to travel extensively within the assigned region.
  • Ability to achieve business targets and manage P&L for the territory.

Interested candidate can share your CV to /

Contact Person: Ms.Uma, HR Executive

Contact Number: ,

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