Senior Digital Marketing Expert

2 weeks ago

Kolkata, West Bengal, India PrepMed Full time ₹ 65,000 per year

Position: Senior Digital Marketing Expert

Location: Central Avenue, Kolkata

Timing: 11am to 8pm

Week off: Tuesday

Experience: Minimum 5 years in in google ads and facebook ads preferably from edtech sector

Salary: upto 65000 per month

**IMMEDIATE JOINERS PREFERRED**

Key Responsibilities:

Campaign Management:

  • Plan, execute, and optimize performance marketing campaigns across channels like Google Ads, Facebook Ads, Instagram, and other relevant platforms.
  • Develop A/B testing strategies to optimize creative and targeting for better conversion rates.
  • Analytics and Reporting: Monitor and analyze key metrics to assess the effectiveness of marketing campaigns. Generate detailed reports on campaign performance, ROI, and provide actionable insights to improve future strategies.
  • Optimization: Continuously optimize ad copy, landing pages, and bidding strategies to maximize the effectiveness of campaigns.
  • Utilize data analysis tools to refine target audiences and improve conversion rates.
  • Budget Management: Manage and allocate advertising budgets efficiently to achieve maximum ROI.
  • Forecast and report on campaign spend and performance against KPIs
  • .Collaborative Strategy Development: Work closely with content creators, graphic designers, and other marketing team members to ensure consistent and effective messaging.
  • Collaborate with the product team to align marketing strategies with PrepMed's overall business goals.
  • Market Research: Stay up-to-date with the latest industry trends, digital marketing strategies, and competitor analysis.
  • Research and implement new marketing strategies to stay ahead in the competitive market.

Requirements

  • Bachelor's degree.
  • Minimum 5 years of experience in performance marketing preferably in edtech.
  • Strong knowledge in google ads.

Send your resume at [email protected]

Job Types: Full-time, Permanent

Pay: ₹25, ₹65,000.00 per month

Benefits:

  • Health insurance
  • Leave encashment
  • Paid sick time
  • Paid time off

Schedule:

  • Day shift

Experience:

  • Performance marketing: 4 years (Preferred)

Work Location: In person

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