Deputy Manager/Assistant Marketing

Company Description

Lemon Tree Hotels Limited (LTHL) is one of India's largest hotel chains, operating across upscale, upper-midscale, midscale, and economy segments. Our portfolio includes seven distinct brands, each designed to meet diverse guest needs, from Aurika Hotels & Resorts to Red Fox Hotels. Since its first 49-room hotel launched in 2004, LTHL has grown to over 220 hotels, with more than 110 operational and over 100 upcoming properties. With a dedicated team of 7,700 passionate employees, Lemon Tree Hotels consistently delivers a refreshingly different experience to every guest, every day.

Role Description

We are looking for a passionate and detail-oriented
Deputy Manager – Marketing & Communications
to join our dynamic team. The ideal candidate should bring hands-on experience in
social media marketing, content creation, SEO, ORM, PR, and campaign management
, with a strong understanding of
hospitality branding and pre-opening marketing
.

This role requires a
strategic and creative professional
with a flair for storytelling, strong analytical abilities, and a
keen eye for detail
—capable of managing everything from digital presence and content to photo/video shoots and agency coordination.

Key Responsibilities

1. Social Media & Content Strategy

• Plan and manage the brand's presence across platforms such as Meta, LinkedIn, YouTube, and X (Twitter).
• Create and implement content calendars aligned with the brand's tone, key events, and campaigns.
• Develop high-quality, visually engaging content in collaboration with creative and design teams.
• Maintain a consistent voice and narrative across all digital and offline communication.

2. Digital Marketing, SEO & Analytics

• Drive organic growth by optimizing website content and metadata in line with SEO best practices.
• Manage paid campaigns via Meta Business Suite and other ad platforms to increase reach and conversions.
• Track key metrics and deliver detailed reports on engagement, leads, and campaign ROI.

3. ORM (Online Reputation Management)

• Monitor and respond to guest reviews and feedback across digital platforms including TripAdvisor, Google, and OTAs.
• Coordinate with hotel teams to address guest concerns promptly and maintain a positive online reputation.
• Identify sentiment trends and suggest proactive measures for service or communication improvement.

4. Pre-Opening & Campaign Management

• Lead marketing efforts for pre-opening hotels including positioning, storytelling, creative asset development, and digital launch plans.
• Conceptualize and execute integrated marketing campaigns for openings, seasonal offers, and brand-level initiatives.
• Work closely with PR and digital agencies to ensure cohesive execution and maximum visibility.

5. Shoots & Photography

• Conceptualize and oversee photoshoots and video shoots for hotels, ensuring alignment with brand aesthetics.
• Collaborate with production teams, influencers, and photographers to capture property highlights and experiences.
• Curate visual assets for use across social media, website, and marketing collateral.

6. PR, Collaborations & Agency Management

• Coordinate with PR partners to manage media outreach, press releases, and coverage for brand and property stories.
• Handle collaborations with influencers, content creators, and digital agencies to amplify brand reach.
• Review and approve creative work, ensuring quality, tone, and design consistency.

7. Analytical Thinking & Reporting

• Use insights and data-driven analysis to improve campaign effectiveness and social media performance.
• Prepare performance dashboards and present key findings to leadership.
• Continuously benchmark competitors and suggest new trends or formats for engagement.

Qualifications

• Bachelor's or Master's degree in Marketing, Mass Communication, or related field.
• 5–8 years of relevant experience in hospitality marketing or lifestyle brands.
• Expertise in Meta Business Suite, Google Analytics, SEO tools, and ORM platforms.
• Strong creative judgment with an eye for detail, aesthetics, and brand consistency.
• Experience in photo/video shoot management and pre-opening hotel marketing preferred.
• Excellent communication, project management, and stakeholder coordination skills.
• Analytical, agile, and able to translate insights into actionable marketing strategies.