
Senior Social Media Strategist
1 day ago
About Mad Influence
Mad Influence is a leading creator-first marketing company delivering Social Media Management, Influencer & Celebrity Marketing, Content Production, Media Buying, and Brand Strategy for India's top brands. We build culture-shaping campaigns that drive measurable business impact.
The Role
We're hiring a Senior Social Media Strategist who can
own
end-to-end brand growth on social—from insight to idea to execution to scale. No hand-holding. You've shipped bold social campaigns, grown brand handles, run performance ads, and integrated influencer marketing into the mix. You'll lead strategy, orchestrate execution, and be accountable for outcomes.
What You'll Do
- Lead strategy:
Turn business goals into platform-specific social strategies (Instagram, YouTube, X, LinkedIn, Snapchat, etc.) with clear POVs on content formats, frequency, creator mix, and paid support. - Concept & campaigns:
Invent out-of-the-box, thumb-stopping ideas (series, stunts, collabs, UGC challenges) and turn them into executable campaign plans with timelines, storyboards, scripts, and shot-lists. - Full-funnel execution:
Drive calendars, content production, publishing, community management, and real-time optimization. - Influencer marketing:
Build creator shortlists, negotiate/brief creators, align deliverables, and integrate creator outputs into paid and organic plans. - Paid media:
Plan and run ads across Meta/Instagram, YouTube, Google, and LinkedIn; manage budgets, audiences, creatives, A/B tests; optimize for ROAS/CAC/CPV/Reach goals. - Analytics & growth:
Set KPIs, instrument tracking (UTMs, GA4), build dashboards, and translate insights into weekly/Monthly performance improvements. - Client leadership:
Present strategies and post-mortems, align stakeholders, and mentor internal executors (design, video, community, media buying). - Process & quality:
Build playbooks, QA checklists, and best practices that improve speed and output quality across accounts.
Nice-to-Haves
- Experience in
tier-2/3 audience growth
and regional content. - Working knowledge of
AI-assisted workflows
(idea gen, scripting, edits, variations). - Comfort with
Figma/Canva
for quick mockups and briefs. - Familiarity with creator platforms (e.g., Xley or similar) and affiliate/UGC programs.
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