Marketing Manager

7 days ago

Bengaluru, Karnataka, India Tracxn Full time US$ 90,000 - US$ 1,20,000 per year

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Overview

The Marketing Manager at Tracxn is responsible for increasing brand visibility and generating high-quality leads across key customer segments. The role involves executing targeted marketing campaigns, creating content, and managing customer marketing initiatives to enhance brand presence.

Key Responsibilities

Market Visibility & Content Initiatives

  • Execute marketing strategies including customer success stories, expert interviews, webinars, and case studies.
  • Develop and manage content initiatives such as league tables, awards, SEO benchmarking, and trend reports.
  • Manage testimonials collection in coordination with relevant teams.
  • Create and maintain customer category pages and module pages.
  • Execute social media initiatives in alignment with brand objectives.
  • Drive experimental marketing initiatives such as webinars, short-form video content, and newsletters.

Campaign Management & Lead Generation

  • Run category-specific campaigns for defined customer segments.
  • Analyze and optimize performance across email, social, and content platforms.
  • Align marketing efforts with lead generation and conversion goals.
  • Manage campaigns targeting lite users and enhance platform engagement.

Stakeholder Collaboration & Execution

  • Collaborate with internal teams to ensure message and goal alignment.
  • Coordinate with customers and external partners for content and endorsements.
  • Own planning, outreach, publishing, and performance analysis of marketing deliverables.

Requirements

  • 25 years of experience in B2B, content, or digital marketing.
  • Strong skills in campaign execution and lead generation.
  • Excellent written and verbal communication skills, with an ability to tailor messaging for different audiences.
  • Project management and multitasking capabilities.
  • Experience in cross-functional environments.

Shift: APAC (9 AM 6 PM)

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