Performance Marketing Manager

1 week ago

Pune, Maharashtra, India Ethiqual Global Pvt. Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Job Title:
Performance Marketing Manager

Location:
Bavdhan, Pune

About Us:

We are hiring for a leading co-living and hostel company dedicated to providing modern, affordable, and community-focused living spaces tailored for students, young professionals, and digital nomads. Our mission is to redefine urban living by creating safe, well-designed, and vibrant spaces where residents can connect, thrive, and enjoy a sense of belonging. We combine hospitality-inspired amenities with flexible rental options to make city living accessible and enjoyable.

Role Overview:

We are seeking a skilled Performance Marketing Manager to develop, execute, and optimize online marketing campaigns across various digital channels. The ideal candidate will have a strong analytical mindset, expertise in paid media, and a proven track record of driving conversions and ROI.

Key Responsibilities:

  • Plan, launch, and manage performance marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and affiliate networks.
  • Track and analyze key performance metrics like CPC, CPA, CPL, and ROI to optimize campaign performance.
  • Develop strategies to increase lead generation, customer acquisition, and sales.
  • Manage budgets to ensure efficient spend and maximize outcomes.
  • Collaborate with creative, content, and analytics teams to produce high-impact campaigns.
  • Stay updated on industry trends and emerging performance marketing tools and channels.
  • Provide regular campaign performance reports and actionable insights to stakeholders.

Qualifications:

  • Bachelor's degree in Marketing, Business, or related field.
  • Experience of 3+ years in digital marketing with a focus on performance marketing.
  • Proficiency in digital advertising platforms (Google Ads, Facebook Business Manager, etc.).
  • Strong analytical skills with experience using analytics tools like Google Analytics, Tableau, or similar.
  • Ability to manage multiple campaigns and budgets simultaneously.
  • Excellent communication and teamwork skills.
  • Data-driven decision-making and problem-solving mindset.

Preferred:

  • Experience with affiliate marketing, programmatic advertising, and marketing automation tools.
  • Certification in Google Ads or similar digital marketing courses.

Why Join Us:

  • Work in a dynamic and innovative environment.
  • Opportunity to lead impactful campaigns that directly affect business growth.
  • Competitive salary and benefits.
  • Supportive team culture with ample learning and growth opportunities.

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